Post on 09-May-2015
description
transcript
I like to thank
all those unknown individuals/entities
whose pictures
I have used for making this presentation
for educational purposes.
Syed Abdul Basit A Telecom Professional
Marketer
Mobile VAS Expert
Definition
Major players
The only really useful communications tools
are those that create better relationships
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SOLOMO ?
vs.
Consider the Differences…
SoLoMo (n)
Situated
experiences,
enabled by
mobile,
shared with
others
From 6 of Separation Always Connected
Six Elements of Mobile
Devices
Sensors Cloud
Broadband
Apps Internet
Six Elements of Mobile
Devices
Sensors Cloud
Broadband
Apps Internet
90% Keep smartphone w/in arms length3
1.2B Apps downloaded 12/25-12/312
53% US subscribers own smartphone1
Sources: 1 Pew Research; 2 Flurry; 3Edison/Arbitron
Six Elements of Location
Things
Vicinity
Proximity
Place
Position
Context
Six Elements of Location
Things
Vicinity
Proximity
Place
Position
Context
74% US smartphone owners use their
phone to get real-time location info1
20x Mobile users 20x more likely to click
on a map than desktop users3
60% Search on their smartphone daily2
Sources: 1 Pew Research May 2012; 2 Google; 3Razorfish
Six Elements of Social
Close Friends
Content
Sentiment
Platforms
Sharing
Networks
Six Elements of Social
Close Friends
Content
Sentiment
Platforms
Sharing
Networks
1 in 7 Facebook accounts for
1 in 7 mins. spent online1
$1B Facebook has agreed to
pay for Instagram2
2.5x LTV of a visitor referred from
Facebook vs. Google3
Sources: 1 Comscore; 2 Flurry; 3Ben Elowitz (Wetpaint)
Mobile Tsunami
Mobile Location Social
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