Improv Rules for the Workplace. #INBOUND13

Post on 01-Nov-2014

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improv principles for getting over the fear that stands in the way of brilliant content for inbound marketing

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IMPROV RULES FOR THE WORKPLACE

Tim Washer@timwasher

Knowledge of Topic

P

PT

slid

es

@timwasher

1 YES, AND…

#1 barrier to creative teamwork?

Q:

#1 barrier to creative teamwork?

Q:

Committee Meeting

A:

The 1 on 1 “Yes, And…”

The Preemptive “Yes, And…”

“How can I help my partner be successful?”

http://youtu.be/MSqXKp-00hM

2 ACCEPT MISTAKES AS GIFTS

#1 TV network site

#1 kids video site

15 YouTube series

7 Webbies

Views/Mo: 2M to

225M

http://bit.ly/9LkgYj

3 FOLLOW THE FEAR

@thePIT

Story trumps messaging

Documentary

http://bit.ly/14iYV9Q

http://youtu.be/3pffeMdDSoY