How to Improve Your Association’s

Renewal Rate

Renewals Are Important

Can be easy to get caught up in attracting new members only

Renewals are more than sending a sign up link

Associations need a membership renewal plan

Tip 1: Make Renewals Convenient

•Make the process as easy as possible•Good: For paper form renewals, provide self addressed envelope•Better: Use membership management software for online renewals• Don’t ask for info you don’t need• Pre-populate info you have from last year

Tip 2: Take the Pain Out of Payment•Good: Allow a grace period for renewal•Better: Offer payment plans for large dues•Best: Use automatic renewals. Get credit card info at time of joining; inform members membership will renew unless cancelled

Tip 3: Remind Members of Ongoing Value

•With renewal packet, recall valuable experiences provided during previous year•Highlight benefits in the upcoming year•Take time to thank volunteer for their service

Summary for Increasing Association Renewals:

•Keep the renewal process as simple as possible.•Take the pain out of payment.•Remind members of value and experiences.

Inspiration for the Value of Associations

“A man only learns in two ways, one by reading, and the other by association with smarter people.”

-Will Rogers

Presented by StarChapter

Local Chapter Management Made Easy

Website: starchapter.com

Email: info@starchapter.com