Post on 26-May-2015
transcript
In House Team of the Year
IPRCC Awards
The NewsmakersYoung Resourceful Connected
We’re a team of thirteen young and dynamic people with cumulative experience of over 50 man years. Individually, we are custodians of different brands within the network.
Together, we pretty much know everyone and everything that’s happening in the Indian Media industry.
Our Motto: Making news everyday
What do we do?
We innovate and integrate - which
is a big metric defining success
each day
No matter who you are or where
you are from – Each day you read about a
Viacom18 brand
We’re experts at…
Consumer Communi-
cations
Business & Trade
Communi-cations
CSR
Corporate Reputation
Mgmt
Crisis Communic-
ations
Employee Communic-
ations
At Viacom18, we believe in making news everyday
In every paper, in every city, in every language, in every medium
We keep consumers glued to television screens by engaging them through our news everyday
We’re the people who have kept the nation interested in and excited about a show for 8
consecutive years…need we say more?
We make news to make a better world
We create award winning campaigns that are wowing the world
We share insights about the young and
the old, sharing knowledge everyday
And when we’re bored of doing that…we create cool integrations
24 A breakthrough in the Indian television space building preference for the real-time narration format; several in-show integrations with the protagonist appearing as guest in some of the channel’s most popular shows as well as making a grand entry along with sponsor brand at the Golden Petal Awards
Motu Patlu For the first time ever, Nickelodeon characters were animated to perform with one of the contestants on Jhalak Dikhla Ja on Colors; one of the many such innovations that have sustained its week on week No. 1 position among kids’ channels
MTV Splitsvilla Season 7 Taking the learning from Colors and implementing it on MTV to go all out across the nation; in-show integration on the popular show on Colors
QueenTo contribute to the roaring success of blockbuster Queen, the communications team conceptualized a social media activity which drove Word of Mouth leading to its imminent recognition among critics and mass appeal across audiences
Leveraging the power of OneViacom18
When we are done conquering the world, we work on making a difference even within the
networkAs a part of our internal communications campaign we launched a transformational campaign, EVOLVE, to
draw synergies across the organization towards creating
ONEViacom18
So, who are we? We are
ONE