Post on 17-Apr-2018
transcript
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Our Team - Colliers Peer to Pier Focus
• Colliers Arnold Inc. was founded in Pinellas County in 1974
• Global experience and in-depth knowledge of St. Petersburg
• A systematic approach to analysis, management, and marketing
• Our expertise is integral throughout the life cycle of the pier
• Strong relationships in the St. Petersburg community
• Our team members work, live and play in the St. Petersburg area
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Three Critical Components For Success
• Right Team In Place To Operate The Pier
• Clarity On The Feasibility and Destination Development Plan
• Great Design and Plan in Place to Create Physical, Cultural
and Community Connections to the Rest of The City
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Colliers Team and Partnerships
John K Scott Senior Vice PresidentColliers International
Melanie JacksonDirector, Office
ServicesColliers International
Kevin YeagerSenior Associate,
Retail/Office Services Colliers International
Malcolm AllanPrincipal ConsultantColliers International
Stephanie AddisDirector - Retail
ServicesColliers International
Juniper DuffinSenior Property
ManagerColliers International
Will GloorRegional Manager-
Central FloridaSP PLUS
Monica VarnerPartner
Big City Events
Ferdian JapPartner
Big City Events
Roger HobkinsonDirector | Destination
ConsultingColliers International
Cedar HamesCEO & Chief Strategy Officer
ParadiseA Strategic Creative Advertising,Digital & Entertainment Company
Ryan WaierPresident | CEO
Eventlive
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Project Timeline
2016 2018
January 2016 Select Master
Operator For Pier District
Fall 2016 Complete
Construction Documents
January 2017 Commence
Pier Construction Over Water
Fall 2018 Grand
Opening
May 2016 Complete
Design Development
Phase
End of 2016 Complete Permitting
Summer 2018 Complete
Tenant Improvements
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Destination and Development Consulting
Leading edge advice to property, places and destinations seeking competitive advantage in a changing world
CITIES, TOWNS & MIXED USE
LEISURE, ENTERTAINMENT & RETAIL
WATERFRONTS & RESORTS
CULTURE & HERITAGE TOURISM & VISITOR ECONOMY
SPORT & EVENTS
Destination Development Specialists
Successful Property, Places & Destinations
Attractors - raise awareness pull the market
Infrastructure - creates a sense of place
Services - visitor needs & increase spending
Management – sustainable success
Brand - ‘perception of place’ to the market
Colliers International
What do people say about St Pete, The Pier district?, do they know of it; what does that mean for your city, partners, the private sector and region?
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Introducing Our Place Brand Compass
• Helps places to find their true north
• Clarifying the type of property, place or
destination they want to.
• In an increasingly competitive and noisy
environment it is a core building block of of
“real estate product development”.
• A critical piece of due diligence to help
reduce risk and optimise returns.
Refreshing your current image to your desired identitythrough new product investment and development
Aiming for a Real Estate “Destination Premium”
Early positioning, product development & strategic place brand & marketing to grow value for St Pete Pier district
The Place Making Framework to Waterfronts
Gunwharf QuaysPortsmouth
Düsseldorf Medien Hafen
Montreal Vieux Port
Aker Brygge, OsloGothenburg Lindholme
San Antonio River Walk
Rotterdam Kop Van Suid
V&A Cape Town
VancouverGranville
Island
Hamburg Hafen City
ST PETE ?
Fisherman’s WharfSan Fran’
The Emerging St Pete Offer and Experience?
Sundial Waterfront Arts District
Central Ave ArtsCentral Ave – 3rd – 8th
ST PETE PIER DISTRICT?Warehouse Arts, Grand Central & Edge Districts
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Saadiyat Island, UAE
Lead business plan advisor on new cultural quarter – new Louvre, Guggenheim and National museums
Create a Strong Brand
Make the waterfront accessible
Create a variety of attractors
Provide lots of bars/restaurants
Integrate water “on shore”
Make the water accessible
Use heritage to provide “grain”
Provide views of the water
Use events to attract & animate
Create something distinctive
Strong Destination Management
Animate Water & Land
Successful Waterfront Destinations
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Leasing Vision
• Attract a tenant mix of retail, leisure, entertainment, and
destination based uses
• Maintain an acceptable NOI, finding new opportunities to
generate revenue and minimize costs
• Create synergy with existing businesses in St Petersburg
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About Big City Events
• Est. 2012 in Tampa• Passion for Activating Spaces and
Urban Core • 60+ Events/Festivals• Expertise include: ◦ Event Conception ◦ Logistics ◦ Marketing/Branding ◦ Attendee Experience ◦ Sponsorships ◦ Production ◦ “Making it Happen!”
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Successful Events
• St. Pete Ribfest• Guavaween• Gasparilla Music Festival• RNC - Events• IIFA – Bollywood Oscars • Tampa Riverfest• Tampa Pig Jig• Oktoberfest Tampa • Onbike’s Winter Wonder Ride • Debartolo Family Foundation • Ian Beckles Foundation• Reggae Rise Up • Over 30 More Events
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Current Events
• Sushi Battle St. Pete• St. Pete Ribfest• Spring Beer Fling St. Pete• Tampa Bay Margarita Festival • Tampa Bay Bloody Mary Festival • Gasparilla International Film Festival • Labor Day Luau • The Rooftop Eve • Bourbon & Brew Festival
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A Pier Event
A Pier Event
Arts
Accessible
Unique Experiences
Community
Locals /Visitors
Destination Analysis Results
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Programming Goals
• 1 Community Event Per Month • 1 Major Signature Event Per Year (Pier Fest) • 1 Major Event/Concert/Festival By 3rd Party Event Producers Per Month
− Encourage New Events− Analyze Existing Events And Enhance Accordingly− Saturation Point Mindfulness
• Curated Open Air Market w/ FOMO (Fear of Missing Out) • Local Artist/Performers Daily & Weekends
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Programming Ideas
• Fine Arts Activities • Grand Opening Celebrations • Roaming Vendors • Pier Carnival • Pier Fest • Rocktoberfest• Pumpkin/Fall Fest • Holiday Décor & Events • Ice Skating Rink • Brunch Bash • Various Food Themed Festivals ◦ Sriracha, Stone Crabs, Wings, & More!
• Runs/Walks
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Programming Ideas
• Fitness Activities ◦ Yoga, Crossfit, Zumba,
• Night Market • Street Food Market • Cultural Festivals • Artistic Community Events ◦ Open Mic, Spoken Word, Comedy
• Rays Tailgate/Watch Parties • Drink Themed Festivals◦ St. Patricks Day, Beer Cocktails, Local Beers
• COMMUNITY SOURCED EVENT IDEAS!
We Make It Happen!
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Programming & Events
What should we do this weekend?
I don’t know… Lets see…
Hmm… I really don’t know, you decide!
Grrr!! You can never make decisions...
I know! Lets just go to the Pier! There’s always something going on there!
Great idea! Let’s invite the group!
THE place to be and be seen
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Three Critical Components For Success
• Right Team In Place To Operate The Pier
• Clarity On The Feasibility and Destination Development Plan
• Great Design and Plan in Place to Create Physical, Cultural
and Community Connections to the Rest of The City
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Our Team = Long Term Success
CREATIVITY IS OUR MANTRAFresh new marketing
NO CONFLICTSWe don’t own competing properties
PROVEN CAPABILITIESOver 40 years experience
UNDERSTANDING THE MARKETDeep knowledge of the St. Petersburg Market
TENANT OUTREACHHit list specific to each phase
CAPACITYThis assignment will be our team’s priority