Visual Excerpts from Inbound Marketing

A Marketing Book by BRIAN HALLIGAN and DHARMESH SHAH

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Outbound marketing is expensive while

increasingly less effective.

2

Don’t push out your marketing messages.

Attract your best customer.

3

Invest your time getting found online.

4

Optimize your website for search.

Include specific calls-to-action on every page.

5

Build inbound links into your website by

creating remarkable content.

6

Use social networks like Facebook to communicate

with leads and customers directly.

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Grow your network organically.

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Target social media channels that get you the most

qualified traffic and leads.

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Work with companies that can prove a true ROI.

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Stay ahead of marketing trends.

Don’t obsess over them.

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Inbound marketing-focused businesses have a

61% lower cost per lead.

And expensive traditional "outbound" marketing methods (like cold-

calling, email blasts, advertising, and direct mail) are becoming

increasingly less effective.

Inbound Marketing is a how-to guide of actionable steps to get you and

your business found via Google, the blogosphere, and social media

sites.

Learn how to …

• Improve your rankings in Google to get more traffic

• Build and promote a blog for your business

• Grow and nurture a community on Facebook, LinkedIn, Twitter, etc.

• Measure the metrics that matter and do more of what works online

Learn more about the book Inbound Marketing.

Meet other inbound marketers at www.inboundmarketing.com.

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13

About the Authors

Brian Halligan, HubSpot CEO & Co-Founder

Brian co-founded HubSpot, an award-winning marketing software company, and coined the term "inbound

marketing”. Prior to starting HubSpot, Brian worked as a venture partner at Longworth Ventures where he worked

with many small businesses helping them build scalable sales and marketing machines. Brian spent 4 years at

Groove Networks where he joined pre-revenue as VP of Sales and grew the business to a $20m annual rate until

being acquired by Microsoft.

Prior to Groove Networks, Brian worked at Parametric Technology Corporation where he worked in a variety of

sales, marketing, and channels functions for over a decade. Brian's most interesting role at PTC was in starting the

Pacific Rim organization while living in Hong Kong in 1993. Five years later, Brian was SVP of the Pacific Rim for

PTC where he built an $80 million business and had 200 employees. Brian holds a BSEE from the UVM and an

MBA from MIT's Sloan School of Management.

Dharmesh Shah, Chief Technology Officer & Co-Founder

Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company

selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an

industry leader in providing innovative web applications available to millions of consumers. The company was

acquired by SunGard Data Systems in 2005.

Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions.

Dharmesh also runs OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read

startup blogs and receives over a thousand visitors a day. Dharmesh holds a B.S. in Computer Science from the

University of Alabama and an M.S. in the Management of Technology from MIT.