Sponsored by:

Inbound Marketing & Millennial Donors: A Perfect Marriage

Harvey Simmons and Taylor Corrado

December 3, 2013

Use Twitter Hashtag #4Glearn

Part

Of:

Sponsored by:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

info@cjwconsulting.com

Part

Of:

Sponsored by: Part

Of:

Coming Soon

Sponsored by:

Today’s Speakers

Harvey Simmons Dean of Marketing Affairs

EverTrue

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Taylor Corrado Nonprofit Marketing Manager

Hubspot

Part

Of:

Inbound Marketing &

Millennial Donors: A Perfect

Marriage

Harvey O. Simmons IV

Dean of Marketing @EverTrue

@hosimmons4

Taylor Corrado

Nonprofit Marketer,

HubSpot

@TaylorLCorrado

Who is a Millennial?

Millennial Donors: Myth & Facts

Millennials are the least apt to give?

Millennials Donors Most Prefer to Give Annually

The Biggest Pet Peeve for Millennials When it

Comes to Nonprofit Websites is That They’re Mobile

0

25

50

75

100

Online In Person Phonathon

FACT!

Millennials Donors Most Prefer to Give Online

START ATTRACTING supporters through relevant, useful, easy-to-find content when and where they find it.

Stop putting Millennials through the solicitation cycle.

10 Ways to Attract and Engage

Millennials With Your Website

1 Optimize your

website and blog

posts for search

engines.

<<<Page Title

<<<meta description

2 Keep your website up-to-

date.

3 Explain exactly what your

organization does.

4 Show to proof of your

past impact.

5 Allow visitors to connect

with you on social media.

6 Make it easy to give.

7 Tell stories on your blog and

share them on social.

8 Make sure your website is

mobile friendly.

9 Provide a personal and

emotional connection.

1

0 Keep it simple and visual.

Fundraising ’99 v. Fundraising ‘13

Prospect Research, 1999

Prospect Research, 2013

Donation Methods, 1999

Donation Methods, 2013

Donor Retention, 1999

Donor Retention, 2013

QUESTIONS?

Resources to learn more:

evertrue.com/resources

library.hubspot.com