Inbound Marketing Summit New York 2013 Recap (IMS13)

transcript

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INBOUNDMARKETING SUMMITNEW YORK CITY 2013RECAP

Credit: Jasmine Wingfield

INBOUND MARKETING SUMMIT 2013TOOK PLACE IN NYC ON APRIL 4-5.

Content managers, digital strategists, bloggers, and all kinds of social media devotees gathered to LISTEN, LEARN, AND CONNECT.

Over 40 speakers got realabout topics like

SOCIAL STRATEGY, CONTENT MARKETING,SOCIAL CRM, AND MOBILE.

CONTENT

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Jim Howard, CEO of CrownPeak, remarked that“CONTENT MARKETING MAY BE THE MOST IMPORTANT THING YOU DO THIS YEAR.”

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Trip Kucera from Aberdeen Group said good content marketing is about sharing…

“…the right content at the right time through the right channel to the right person.”

Credit: Ste�anie Christofore

BUT WHAT CONTENT IS THE RIGHT TYPE OF CONTENT?

Julie Roehm, Chief Storyteller,Senior Vice President Marketing,SAP, said that

the best content tells a story.

Credit: Patrick Gruban

She noted that people have been telling stories to communicate since the dawn of time…

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and that “now, more than ever, it’simportant we break through the clutter.”

Great!But what TYPES of content work best?

Speakers in the State of Inbound Marketing panel revealed their “desert island content” i.e. favorite content to be:

Credit: Patrick GrubanCredit: VFS Digital Design

”interactive content“Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot

”events“Jennifer Wong, Marketing at HasO�ers

Credit: Patrick Gruban”video“Steve Rotter, VP of Digital Marketing Solutions and Thomas Koletas, SVP of Madison Logic

In fact,

was one of the hottest

topics at IMS.

“If you want to engage your audience, you want to get on video.”Rob Ciampa, VP of Sales & Marketing at Pixability

There was plenty of talk on theimportance of building relationships…

Michelle Andres, Vice President of Digital Media for the Baltimore Ravens, encouraged brands to be genuine:

“It’s not always going to be rainbows and gumdrops…Be willing to embrace what customers say about you, good or bad.”

Rick Bakas, wine expert and founder of Bakas Media, pointed out that relationship-building takes time…

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…just as it takes three years to ready grapes for harvest.

Jason Thibeault, Sr. Director of MarketingStrategy at Limelight, used an awesomeShakespeare analogy to stress the importance of:

Connectedness,AUTHENTICITY, and Consistency.

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There was plenty of greatdiscussion on the importance of

MEASURING INFLUENCE

Credit: William Warby

Jennifer Betka, SVP of Marketing atWikia, said to “focus on relevant fans, not numbers.”

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While Andrew Dumont from SEOmoz said “The big challenge is analyzing data and understanding it quickly to drive campaigns.”

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Several speakers emphasized the need toBE YOUR OWN PUBLISHER!

Larry Weber, CEO and Chairman of Racepoint Group, said that “All great brands are become publishing companies.”

Credit: Alan Light

While Mike Volpe from HubSpot encouraged brands to be like Oprah and “think more like amedia company.”

Credit: Gwan Kho

“Curation is a wonderful thing…It helps you build an inventory.”

Allen Bonde, Chief Strategist at The Pulse Network,reminded everyone of the usefulness of curatingexisting content:

So, what werethe KEY TAKEAWAYS?

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1. VIDEO, VIDEO, VIDEO!!!

Credit: Dee Bamford

2. Be an authentic brand.

3. Tell a great story to your audience.

4. Use data to power your campaigns.

Credit: Alexander Baxevanis

5. Think like a publisher.

That about sums it up!For help with your inbound marketing, visit www.socialeddy.com

Inbound Marketing Summit New York 2013 Recap (IMS13)

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