Post on 13-May-2015
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Powered by PersonalizationPresented By Nate Wolfson, President of Digital Bungalow
10.16.2013
@nwolfson @digitalbungalow
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
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Generic, Non-Segmented Homepage
PERSONALIZATION: MYWELL-BEING.COM
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
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Health Segment Homepage
PERSONALIZATION: MYWELL-BEING.COM
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
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Family Segment Homepage
PERSONALIZATION: MYWELL-BEING.COM
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
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Retiree Segment Homepage
PERSONALIZATION: MYWELL-BEING.COM
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential
PERSONALIZATION EXAMPLE MYWELL-BEING.COM6
Total visits: +36%
Unique visitors: +46%
Page views: +72%
Visit duration: +74%
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential
2012 OUTSTANDING ACHIEVEMENT
2013 MOST INNOVATIVE ONLINE FORMAT
2013 BEST WEBSITE DESIGN
2013 OVERALL BEST IN SHOW
2013 BEST WEB EXPERIENCE MANEGEMENT SITE
Total visits: +36%
Unique visitors: +46%
Page views: +72%
Visit duration: +74%
| 209 Essex Street 2nd Floor Salem, MA 01970 www.digitalbungalow.com | Confidential
WEM CASE STUDY RESULTS
2012 OUTSTANDING ACHIEVEMENT
2013 MOST INNOVATIVE ONLINE FORMAT
2013 BEST WEBSITE DESIGN
2013 OVERALL BEST IN SHOW
2013 BEST WEB EXPERIENCE MANEGEMENT SITE
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Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
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Internet Retailer Top 10
Retailer Revenues
1. Amazon $61.1 BN
2. Staples Inc $10.3 BN
3. Apple $8.83 BN
4. Walmart.com $7.70 BN
5. Liberty Interactive Corp $4.30 BN
6. Sears Holdings Corp. $4.20 BN
7. Office Depot Inc. $4.06 BN
8. Dell Inc. $3.90 BN
9. Netflix Inc. $3.61 BN
10. Best Buy Co. $3.35 BN
$50.25 BN
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
9Amazon
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
10Amazon
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
11Amazon
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
12Netflix
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
13Nordstrom
Example: Nordstrom.com
Homepage
Use Case:Semi-FrequentMale Shopper
(cookied)
Smart!
Not Smart!
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
14Nordstrom
Example: Nordstrom
Email Marketing
Use Case:Semi-FrequentMale Shopper
Wasted Impression
= Not Smart!
Digital Bungalow // 209 Essex Street // Salem, MA 01970 // digitalbungalow.com
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Have a conversation with your CMS provider to see if your CMS can support personalization…be concerned if it can’t!
Research users and define personas/segments.
Define what conversion means for each user persona and map out what the funnel looks like.
Develop a content strategy around each persona funnel.
Implement, test, and optimize—forever!
Getting Started