Post on 16-Apr-2017
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Inbound Marketing Agency
10 Years In Business
Multi-Skilled, In House Team
Events, Consulting & ‘Done for You’
Who Are JDR?
57% of their sales process
before ever contacting a supplier/company
According to a 2012 Study by The CEB
The Average B2B Buyer Now Completes
We Have To Change The Way We Think About Websites
The old world:• Website is an online ‘brochure’• Try and get to ‘the top of Google’• Visitors encouraged to ‘Contact Us’The new world:• Website is full of interesting content (including video)
• Engagement and interaction
• Site is designed around lead generation and conversion
• Multiple traffic tactics
• Personalisation & Automation
Becoming aware of a need/problem/solution
Researching and understanding solution
further
Selecting the specific product/service/vendor
The Buying Journey
The Marketing ‘Hourglass’:
The JDR 5 Step System To Growing Your Business
1. Strategy Before TacticsBuyer Personas, Content Strategy, Conversion Strategy
2. Compelling ContentArticles, Video, Infographics, eBooks etc.
4. Automated Conversion FunnelsLanding Pages, Lead nurturing, The ‘Nurture Lab’
3. Multiple Traffic TacticsSEO, Social Media, Paid Search, Display, Email, etc.
Analyse & ReviewKPIs, Testing, Analysis
5. Align Sales & MarketingClosed Loop Analytics, CRM Integration
StrategyContent, keywords,
conversion, promotion
ImplementationContent creation, promotion,
landing pages, emails
TechnologyCMS, CRM, Marketing Automation, Analytics
How JDR Help
Three Aims Of Working With JDR:
More Than Tactics: It’s An Entire SYSTEM