Including the Human in Humanitarian Big Data

Post on 17-May-2015

570 views 2 download

Tags:

description

Talk given by Sara-Jayne Farmer to the Advertising Research Foundation's Industry Leaders' Forum, 2011

transcript

Including the Human in Humanitarian Big Data

October 27, 2011

UN Global Pulse

Sara-Jayne Farmer

UN Global Pulse

Hunchworks

System

»

The Problem

3

The Solution

4

2008 – 2011: Information Gaps

5

Data Sources

6

Not knowing who, what, where

7

Give us Your Data (Results)

8

UN Global Pulse

Hunchworks

System

»

Including Insight

10

What is Hunchworks

» A hypothesis management system to detect weak signals

» A tool to combine the strengths of humans and data mining tools (wrapped as intelligent agents)

» A tool to post ‘hunches’ about anomolous or interesting data and observations

» A tool to engage and connect the global network of UN and international development field staff with analysts and decision makers

» A tool to rapidly collect information about emerging situations

11

Hunch Mechanism

» Detect an interesting “weak signal”

» Hypothesize (make a hunch) about the nature of the signal

» Share the hunch with your social graph

» Attract related signals and evidence

» Verify hunch by engaging communities of practice

» Act

» Use confirmed hunch to refine trust within the system

12

Connections

13

Trust

14

UN Global Pulse

Hunchworks

System»

Action

16

Environment

17

Thank You

• http://www.unglobalpulse.org

• @unglobalpulse

18