INCLUSIVE TOURISM

Unlocking the potential

Marina Di Duca – Inclusive Tourism Manager, VisitScotland

DISABLED VISITORS, FRIENDS & FAMILY

•

•

•

•

•

VALUE OF THE PURPLE POUND

•

•

•

•

•

Average consumer spends £2,486 on leisure and hospitality, over 65

consumer spends £3,372

Over-65s boost

the UK

economy by an

estimated £37

billion through

their hotel and

travel spending

Source: Barclay’s – Ageing Population Report

VALUE OF THE GREY POUND

•

•

•

•

•

FEEDBACK FROM OUR TRAVEL TRADE CONTACTS

Increase demand

(55% of travel agents surveyed reported an increase in requests for accessible travel products)

Popular

(45% are regularly providing

programmes to families, seniors

and disabled people)

Request for more information

(40% want more information on

accessible accommodation, 26%

things to see and do, 22%

restaurants and retailers )

ACCESSIBILITY GUIDES – THE BUSINESS VIEW

APPROPRIATE INFORMATION PROVISION

•

•

•

EUANSGUIDE.COM

Spread the word about your venue ..

WHAT’S NEXT - TOP TIPS

GET IN TOUCH IF YOU WANT TO DEVELOP YOUR INCLUSIVE TOURISM OFFERING

MAIN CONTACT: marina.diduca@visitscotland.com

MORE INFORMATION ATvisitscotland.org/accessible-tourism