Income = f (visitors)y = f (x)

y = income in €x = number of vistors per day

Income = f (visitors)

pcm 3.000 € 3.000 visitors/daypcd 100 € 3.000 visitors/day

Period Income (€) No of visitors/day

Cost per click 0,1 €

• Google adwords

Cost per click 0,1 €

per click COST pcd No. of visitors/day Monthly

0,1 € 10 € 100 visitors/day 300 €

0,1 € 20 € 200 visitors/day 600 €

0,1 € 50 € 500 visitors/day 1.500 €

0,1 € 100 € 1.000 visitors/day 3.000 €

0,1 € 150 € 1.500 visitors/day 4.500 €

0,1 € 200 € 2.000 visitors/day 6.000 €

0,1 € 300 € 3.000 visitors/day 9.000 €

0,1 € 500 € 5.000 visitors/day 15.000 €

Ratio earn/cost = 1/3 for cpc

• 33% income

• 66% lost

FreeM “Free Marketing”

• Time or

• Money

ROI

• Return on investment

ROI for SEO

Cost 3 months for SEO work

To reach no. of visitors/day

Earnpcd

ROI days

500 € 100 visitors/day 3 € 150

750 € 200 visitors/day 7 € 113

1.000 € 500 visitors/day 17 € 60

2.000 € 1.000 visitors/day 33 € 60

3.000 € 1.500 visitors/day 50 € 60

4.000 € 2.000 visitors/day 67 € 60

5.000 € 3.000 visitors/day 100 € 50

10.000 € 5.000 visitors/day 167 € 60

SEO in practiceVISITORS - SEO WORK over 3 months

and 2 months setup time

0

500

1000

1500

2000

2500

3000

0 1 2 3 4 5 6 7 8 9 10 11 12

MONTHS

VIS

ITO

RS

Total effect should be 202.500 or 20.000 € 45.000+90.000+67.500 and

remain 45.000 after VISITORS - SEO WORK over 3 months

and 2 months setup time

0

500

1000

1500

2000

2500

3000

0 1 2 3 4 5 6 7 8 9 10 11 12

MONTHS

VIS

ITO

RS

500 x 90 = 45.000 750 x 90 = 67.500

1.000 visitorsX 90 days = 90.000

Additional slides

• Just nice slides!

SEO vs CPC

€ £ $

Famous Cartoons

Famous Cartoons