Armin Brunner

INCREASE YOUR CONVERSION RATE.

CS2 EASY CHECKOUT MODULE FOR MAGENTO

AGENDA:

Introduction | 7 Levels of Conversion | CS2 Easy Checkout Module | Live Demo | Conclusion

OFFLINE VERSUS ONLINE.

- Offline Shops: ø 60% Conversion Rate

- Online Shops: ø 3% Conversion Rate

Why?

BIG DIFFERENCE!

THE E-COMMERCE SYSTEM.

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CONVERSION:

www.konversionskraft.de

THE 7 LEVELS OF CONVERSION.

Your Visitor is scanning your website for accordance

- Optical Accordance: Repeat Ad Titles on the Landing page

- Show your service capabilities: Assortment, Price, Delivery time, Costs

- Use Images and Symbols: arouse Emotions

1. RELEVANCE

THE 7 LEVELS OF CONVERSION.

- Use an Aesthetic Design

- Create a strong and trustworthy Brand

- Use Seals of Approval, Test Reports

- Show Customer Feedback and Testimonials

2. CREDIBILITY & TRUST

THE 7 LEVELS OF CONVERSION.

- Offer different entry points

- Enhance your Search: Analyse and optimize your Search Results

- Simplify the path to lower levels: Use a Fly-out Menu

- Use the correct Terms: Speak the language of your Customers

3. ORIENTATION

THE 7 LEVELS OF CONVERSION.

Without Emotions no rational Decisions

- Speak your User’s language

- Show your Products: Use big, emotional Images

- Avoid Complexity

- Use clear Call-to-Action elements

4. STIMULATION

THE 7 LEVELS OF CONVERSION.

- Give the Possibility to influence and choose

- Show your Customer Service Signals

- Encourage Transparency

- Data Security: Use SSL encryption

- Show Seals of Approval

5. SECURITY

THE 7 LEVELS OF CONVERSION.

The Rubikon model of Heinz Heckhausen

- Every effort reduces the Motivation to buy: 1-Click-Order

- Ask for as less information as possible

- Offer a wide variety of Shipping and Payment options

- Offer help

6. COMFORT

THE 7 LEVELS OF CONVERSION.

Only satisfied Customers will become returning Customers

- After sales: Inform about the order status

- Offer a professional Returns Processing

- Inform you Customer about new Products and Services

7. SATISFACTION

THE MAGENTO STANDARD CHECKOUT.

RELOADING STEPS PER AJAX

ONE STEP CHECKOUT EXTENSION.

ALL ON ONE PAGE

THE CS2 EASY CHECKOUT.

Goals:

- Optimize the Checkout Conversion

- Keep it 100% Magento compatible

- Pre-Integrate most used Checkout Extensions

- Make it configurable

- Save Time and Money on Implementation

EASY CHECKOUT FOR MAGENTO

DEMO.

CONVERSION RATE OPTIMIZATION.

- Online Marketing and Conversion Optimization are key factors for a

successful E-Commerce Business

- Think about Conversion Optimization before planning your eShop

- Conversion Optimization is an on-going Process: Analyse, Optimize,

Measure

- The CS2 Easy Checkout Module provides a good Basis for a Conversion

optimized Checkout

- Next Steps: Combine Steps, Add Facebook Connect, OpenID (Google

Connect)

CONCLUSION

CS2 AG

PLATINUM MEMBER TYPO3 ASSOCIATION

MAGENTO GOLD PARTNER

SUGAR SILVER PARTNER

CUSTOMER RELATIONSHIP MANAGEMENT

ELECTRONIC COMMERCE

ONLINE MARKETING

Gerbegässlein 1 | CH-4450 Sissach

Feldeggstrasse 55 | CH-8008 Zürich

Telefon: +41 61 333 22 22

Twitter: @CS2switzerland

www.CS2.ch