Each year, the Online Trust Alliance (OTA) does a comprehensive evaluation of the top 800 consumer websites. This evaluation analyses companies based on three major criteria: data protection, security practices, and privacy policies. In 2014, less than 30.2% of the companies that were evaluated passed. To address the ever-changing security landscape and regulatory requirements, the criteria change each year and the bar gets higher. With these changing requirements, the audit underscores the importance of continued security monitoring and updating of privacy practices. As cybercrime becomes more prevalent, yesterday’s security measures may no longer be applicable or meet today’s threat landscape.