#CMXSummit @LeBlancly

CMX SUMMIT: INCREASING RETENTION & REFERRALS

November 2nd, 2016

#CMXSummit @LeBlancly

INCREASING RETENTION & REFERRALS THROUGH COMMUNITY

#CMXSummit @LeBlancly

THE SITUATION

#CMXSummit @LeBlancly

The Trucking Industry Is Facing A Historic Driver Shortage

Long hours

Hard work

Away from home one to three weeks

The original distributed workforce

#CMXSummit @LeBlancly

#CMXSummit @LeBlancly

All Companies Perceived As The Same By Drivers

Little communication with home office

Similar pay structure, benefits at all companies

Industry turnover of +100%

#CMXSummit @LeBlancly

#CMXSummit @LeBlancly

Force of ThousandsInsights:

Relationships and actions drive loyalty Real stories exist and resonate with drivers The company is not important, the individuals within the company are

#CMXSummit @LeBlancly

#CMXSummit @LeBlancly

Community Through Content & Conversation

FeaturedinContent/PR

PassionateDriverGroupMember

PodcastListenerorParticipant

RecruitsandEmployees:SocialMediaandEmailEngagement/Consumption

Public:AwarenessthroughPRorAdvertising

Influencers90% retention

#CMXSummit @LeBlancly

Implementation

#CMXSummit @LeBlancly

Implementation

#CMXSummit @LeBlancly

Implementation

#CMXSummit @LeBlancly

Thank you.