Increasing web banner conversion through interaction

Post on 11-Feb-2017

49 views 1 download

transcript

Increasing web banner Conversion through interaction.

Banner.Guru.com

1

Banner Guru – Quality Forever – USA aCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

1994The first Web Banner.

Increasing web banner e ectivenessff . Interaction

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

Let’s Know Some History about Banner Ads.

4 4 . 0 0 %Click-through

Rate.

Increasing web banner e ectivenessff . Interaction

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

DON’T YOU THINK THAT CTR IS IMPORTANT TO Grow YOUR B U S I N E S S

00.06%

*Bounce rate global average of 47%

US$ 2.80Cost per thousand impressions (CPM)

US$ 4.67Cost per Click (CPC)

US$ 9.92Cost per Click after bounce rate* (CPC/BR)

Increasing web banner e ectivenessff . Interaction

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

See the Chart very carefully how it’s become so special through Banner Ad design and Increase CTR and earn more and more money to your pocket.

00.06%US$ 2.80

Cost per thousand impressions (CPM)

US$ 4.67Cost per Click (CPC)

That’s quite expensive

US$ 9.92Cost per Click after bounce rate* (CPC/BR)

Increasing web banner e ectivenessff . Interaction

*Bounce rate global average of 47%

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

Think Deeply what Indicates the Arrow.Is it the impression

that you are looking for???

00.60%

*Bounce rate global average of 47%

Increasing web banner e ectivenessff . Interaction

US$ 2.80Cost per thousand impressions (CPM)

US$ 0.47Cost per Click (CPC)

US$ 0.99Cost per Click after bounce rate* (CPC/BR)

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

Banner Ad Design

ONON OFF

How Might we Increase CTR?

Increasing web banner e ectivenessff . Interaction

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

Most display banners are engaged with passively because they are trying to be print ads.

0 TO Become1000

CTR JUST FOLLOW

SOME SECRET TIPS

Netherlands Ministry of Defence, Qualified / Not Qualified Campaign

View interactive banners at Banner Ad Design

Increasing web banner e ectivenessff . Interaction

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

Banner Design

McDonald’s, Learn it at McDonald’s Campaign

View interactive banners at Banner-guru.com

Increasing web banner e ectivenessff . Interaction

Banner GuruCOPYRIGHT © 2016 - BANNER GURU. ALL RIGHTSRESERVED.

COPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

Final Results

0.39% –

4.17%

Increasing web banner e ectivenessff . Interaction

Banner Guru

0.06%

© 2015 Maximum Employment Marketing Group. All rights reserved. 19

Dan FishCreative Director, Hong Kong

dan.fish@maximum.com

+852 9464 4166

Contact.

Ed BarzilaijCEO and co-founder

ed.barzilaij@maximum.com

+852 6742 0848

Banner Guru

© 2015 Maximum Employment Marketing Group. All rights reserved. 20

COPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.

United State United Kingdom Denmark SINGAPORE

1771 Ezelle Ave, Largo, FL 33770

United State of AmericaT: +720-273-2713Banner-guru.com

Banner Guru

COPYRIGHT © 2016 - BANNER GURU. ALL RIGHTS RESERVED.