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M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Malted Food Drinks Market By Product Type, By Distribution Channel, Competition Forecast & Opportunities, 2012-2022
© TechSci Research
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India
Malted F
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rinks M
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pport
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T a b l e o f C o n t e n t s
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Key Factors Influencing Purchase Decision
4.2. Quantity of Purchase Every Month
4.3. Preference for Packaging
4.4. Preference for Flavors
5. Global Malted Food Drinks Market Overview
6. India Malted Food Drinks Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product Type (Without Cocoa Powder Vs With Cocoa Powder)
6.2.2.By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Independent Small Grocers, Online & Pharmacies)
6.2.3. By Region (North, South, East, West)
6.2.4. By Company (GlaxoSmithKline, Mondelez, Kraft Heinz, Nutricia, etc.)
6.3. Market Attractiveness Index
6.3.1. By Type
6.3.2. By Distribution Channel
6.3.3. By Region
7. India With Cocoa Powder Malted Food Drinks Market Outlook
7.1. Market Share & Forecast
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S. No. Contents
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
7.3. Pricing Analysis
8. India Without Cocoa Powder Malted Food Drinks Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
8.3. Pricing Analysis
9. Supply Chain Analysis
10. Import & Export Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Policy & Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
15.1. Competition Outlook
15.2. Company Profiles
15.2.1. GlaxoSmithKline Consumer Healthcare Ltd.
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S. No. Contents
15.2.2. Mondelez India Foods Private Limited
15.2.3. Kraft Heinz India Private Limited
15.2.4. Nutricia International Pvt. Ltd.
15.2.5. Abbott India Limited
15.2.6. Nestle India Limited
15.2.7. Gujarat Cooperative Milk Marketing Federation Ltd.
15.2.8. Patanjali Ayurved Limited
15.2.9. Continental Milkose (India) Ltd.
15.2.10. Sri Sri Tattva
16. Strategic Recommendations
17. About Us & Disclaimer
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L i s t o f F i g u r e s
Figure No. Title
Figure 1: Global Mid-Year Urban Population, By Region, 2010, 2015 & 2020F (Million)
Figure 2: India Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2012–2016
Figure 3: India per Capita Household Final Consumption Expenditure, 2012-2016 (USD)
Figure 4: India Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2017E–2022F
Figure 5: India Malted Food Drinks Market Share, By Product Type, By Value, 2016 & 2022F
Figure 6: India GDP per Capita, PPP, 2012-2016 (Thousand USD)
Figure 7: India Malted Food Drinks Market Share, By Distribution Channel, By Value, 2012–2022F
Figure 8: India Number of Internet Users (Million), Internet Penetration Rate (%), 2012-2016
Figure 9: India Malted Food Drinks Market Share, By Region, By Value, 2016 & 2022F
Figure 10: India Malted Food Drinks Market Share, By Region, By Value, 2012–2022F
Figure 11: India Malted Food Drinks Market Size, By Region, By Value, 2012, 2016, 2017E & 2022F (USD Million)
Figure 12: India per Capita Net Domestic Product, By Region, 2015 (USD)
Figure 13: India Malted Food Drinks Market Share, By Company, By Value, 2016
Figure 14: India Malted Food Drinks Market Share, By Company, By Value, 2022F
Figure 15: India Malted Food Drinks Market Attractiveness Index, By Type, By Value, 2017E-2022F
Figure 16:India Malted Food Drinks Market Attractiveness Index, By Distribution Channel, By Value, 2017E-2022F
Figure 17: India Malted Food Drinks Market Attractiveness Index, By Region, By Value, 2017E-2022F
© TechSci Research
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L i s t o f F i g u r e s
Figure No. Title
Figure 18:India With Cocoa Powder Malt Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2012–2016
Figure 19: India Health Expenditure per Capita, 2011-2015 (USD)
Figure 20:India With Cocoa Powder Malt Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2017E–2022F
Figure 21:India With Cocoa Powder Malted Food Drinks Market Share, By Distribution Channel, By Value, 2012–2022F
Figure 22:India With Cocoa Powder Malted Food Drinks Market Size, By Value (USD Million), 2016, 2017E & 2022F
Figure 23:India Without Cocoa Powder Malted Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2012–2016
Figure 24: India Number of Middle Class Households, 2011, 2015 & 2025F (Million)
Figure 25:India Without Cocoa Powder Malt Food Drinks Market Size, By Value (USD Million), By Volume (Million Kgs), 2017E–2022F
Figure 26:India Without Cocoa Powder Malted Food Drinks Market Share, By Distribution Channel, By Value, 2012–2022F
Figure 27:India Without Cocoa Powder Malted Food Drinks Market Size, By Value (USD Million), 2016, 2017E & 2022F
Figure 28: India Malt Extracts Export, By Value, 2012-2016 (USD Million)
Figure 29: India Malt Based Food Preparation for Infant Use Export, By Value, 2012-2016 (USD Million)
Figure 30: India Malted Food Drinks Export, By Value, 2012-2016 (USD Million)
Figure 31: India Malt Extracts Import, By Value, 2012-2016 (USD Million)
Figure 32: India Malt Based Food Preparation for Infant Use Import, By Value, 2012-2016 (USD Million)
Figure 33: India Malted Food Drinks Import, By Value, 2012-2016 (USD Million)
Figure 34: India Total Labor Force, 2012-2016 (Million)
Figure 35: India Urban Population Share (as a Percentage of the Total Population), 2012-2016
Figure 36: India Television Advertising Market Size, 2012-2016 (USD Million)
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L i s t o f T a b l e s
Figure No. Title
Table 1: North India Population, By Select State/UT, 2016, 2021F & 2026F (Million)
Table 2: West India Population, By Select State/UT, 2016, 2021F & 2026F (Million)
Table 3: South India Population, By Select State/UT, 2016, 2021F & 2026F (Million)
Table 4: East India Population, By Select State/UT, 2016, 2021F & 2026F (Million)
Table 5:India With Cocoa Powder Malted Food Drinks Market Pricing Analysis, By Company, By Product, By Price, 2017
Table 6:India Without Cocoa Powder Malted Food Drinks Market Pricing Analysis, By Company, By Product, By Flavor, By Price, 2017
© TechSci Research
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Pro
duct
Overv
iew
Malted Food Drinks
Malt has always been a part of the diet of growing children and the elderly as a nutritious supplement. Malt is used as
a dietary supplement in a low-protein diet as it contains more than 30 essential minerals, elements and vitamins
including folic acid which is important for pregnant women and the fetus. In India, malt food drinks are also called
health drinks as they are fortified with nutrition and used to enhance the taste of milk. Malt is germinated cereal
grains. MFDs (Malted Food Drinks) are largely consumed for taste enhancement, which is why certain flavors like
chocolate or kesar badam, etc., are sold in the Indian market.
M a l t e d F o o d D r i n k s : O v e r v i e w
Two Types of Malted Food Drinks
• Malted Food Drink WithCocoa Powder
• Malted Food DrinkWithout Cocoa Powder
Benefits Of Malt Food Drinks
1. Helps In Recovering From Illness
2. Provides The Right Dose Of Protein
3. Helps Build Bones4. Provides Energy5. Improves Skin Health And
Vision
6. Helps In Transporting Nutrients
7. Helps In Thyroid Hormone Production
8. Fortifies Blood9. Good For Pregnant Women10. Helps Insomniacs
© TechSci Research
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R e s e a r c h M e t h o d o l o g y
Researc
h M
eth
odolo
gy
Information regarding
India malted food
drinks market was
gathered through
primary research
surveys across various
manufacturers,
distributors and
retailers in the
country, followed by
exhaustive secondary
research.
Research
All the collected
information was then
validated through
multiple sources and
data warehouses in
order to present the
most accurate and
precise market
information about
India malted food
drinks market.
Evaluation&
Validation
Various aspects of the
market were
comprehensively
monitored and
analyzed by the team
of industry experts.
TechSci Research
identified and analyzed
the emerging trends,
drivers and challenges
in the market.
Analysis
The analyzed
information was then
presented in
chronological order to
depict a meaningful
and clear picture of
India malted food
drinks market.
Presentation
© TechSci Research
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R e s e a r c h M e t h o d o l o g y
Researc
h M
eth
odolo
gy
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of India malted food drinks
market. The team has analyzed the outlook of various segments of this market, while considering the major
influencing factors such as rise in population, increasing disposable income of the consumers, change in lifestyle and
growing health concerns. The study includes market forecasting, which would enable our client to take better decisions
while planning their strategy to achieve sustainability in India malted food drinks market.
Methodology Followed for Calculation of Market Size:
Market Size by Value: Market size, in terms of value, for the year 2016 was calculated based on the information
collected through exhaustive secondary research and primary surveys, across various key opinion
leaders/stakeholders such as dietary fibers manufacturers, distributors and retailers.
The team interviewed more than 12 malted food drinks manufacturers, 25 distributors and at least 33 retailers to
obtain the overall market size, following the Delphi technique for the years 2012 to 2016. Taking standard deviation
into consideration, the market size figures were averaged out, to arrive at the market size figures for the years
2012 to 2016.
© TechSci Research
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R e s e a r c h M e t h o d o l o g y
Researc
h M
eth
odolo
gy
Respondents were asked about the current and future market and their growth rates, market shares by product
type and across regions. Removing the outlier responses, the geometric mean of the growth estimates and
product wise revenue shares generated across various segments were considered to arrive at the final revenue
shares. Revenue shares generated across various segments were further triangulated from other stakeholders
depending upon the type of malted food drinks.
Methodology Followed for Calculation of Market Shares:
Market shares by product type, by distribution channel, by region and by company were calculated based on the
responses received through primary surveys with industry experts in which the respondents were asked about
market share or revenue generated from various segments. The final shares were calculated by taking the
geometric mean of the responses gathered from key opinion leaders, after eliminating the outliers.
Methodology Followed for Forecasting:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and
analyzed the survey results in SPSS/Tableau Software.
© TechSci Research
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R e s e a r c h M e t h o d o l o g y
Researc
h M
eth
odolo
gy
Data triangulation techniques were applied to fill the gaps and to present the more meaningful picture of the
market. To forecast the India malted food drinks market, TechSci Research used various forecast techniques
such as:
o Moving Average
o Time Series Analysis
o Regression analysis
o Econometric and Judgmental Analysis
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective
regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the
demand and to arrive at accurate market numbers.
Partial List of CompaniesInterviewed
Mondelez India Foods Private Limited, Abbott India Limited, Nutricia InternationalPvt. Ltd., GlaxoSmithKline Consumer Healthcare Ltd., Kraft Heinz India PrivateLimited, Patanjali Ayurved Limited, Nestle India Limited, Gujarat Cooperative MilkMarketing Federation Ltd., Continental Milkose (India) Ltd., Sri Sri Tattva, ZydusWellness Ltd., Twinings Private Limited, etc..
Secondary SourcesCompanies’ Annual Reports, World Bank, Press Releases, Industry Magazines,
Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc.
© TechSci Research
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I n d u s t r y B r i e f
Industr
y B
rief
GSK Leading India Malted Food Drinks Market Growing at CAGR 16.5%
According to a report released by TechSci Research, “India Malted Food Drinks Market By Product Type,By Distribution Channel, Competition Forecast & Opportunities, 2012–2022”, India malted fooddrinks market is anticipated to grow at a CAGR of 16.5% during 2017-2022. With increasingly hectic lifestyleand rising health consciousness, a growing number of consumers are opting for easy and hassle-freealternatives to fulfil their daily nutrient requirements. This is paving way for malted food drinks that are notonly fortified with essential nutrients but also satisfy the taste buds and are easy to consume. Moreover, withrising disposable income and improving living standards in India, people are becoming more inclined towardsconvenience products such as malted drinks. Additionally, leading manufacturers increasing their focus oninnovative product offerings and efficient product packaging to attract consumers, is also expected tocontribute to the growth of India malted food drinks market in the coming years.
On the basis of type, malted food drinks are broadly segmented into two types, namely, ‘with cocoa powder’and ‘without cocoa powder’. ‘With cocoa powder’ segment dominated the India malted food drinks market in2016, primarily on account of higher preference for chocolate flavor among children. Among regions, southregion has dominated the malted food drinks market in India, on the back of high literacy rate in the regionand comparatively higher penetration of malted food drinks manufacturers in the region’s rural pockets.
Malted food drinks are majorly sold through independent small grocers, thereby making it the dominantdistribution channel in India malted food drinks market. However, with increasing penetration of internet andcontinuing expansion of the organized retail sector, the sales of malted food drinks from other sales channel,apart from the independent small grocers, is also growing. GlaxoSmithKline Consumer Healthcare Ltd. is themarket leader in India malted food drinks market, followed by Mondelez India Foods Private Limited, KraftHeinz India Private Limited, Nutricia International Pvt. Ltd. and Abbott India Limited.
“Rising health awareness among people is expected to contribute to the growing demand for malted fooddrinks, as they fulfil the daily requirement of nutrients. Moreover, with busier schedule of working populationin India, demand for convenience food and beverages is rapidly rising, thereby further fueling demand formalted food drinks. Furthermore, increasing focus on innovation in flavors and packaging of malted fooddrinks by the major malted food drink manufacturers is anticipated to positively influence the market in thecoming years”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based globalmanagement consulting firm.
© TechSci Research
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S a m p l e D a t a - S n a p s h o t
Sam
ple
Data
-Snapshot
200.00 200.00 200.00 200.00 200.00
400.00 400.00 400.00 400.00 400.00
600.00 600.00 600.00 600.00 600.00
AFRICA ASIA EUROPE LATINAMERICAAND THE
CARIBBEAN
OCEANIA
2010 2015 2020F
Figure 1: Global Mid-Year Urban Population, By Region, 2010,
2015 & 2020F (Million)
Figure 2: India Malted Food Drinks Market Size, By Value (USD Million),
By Volume (Million Kgs), 2012–2016
600.0
0
700.0
0
800.0
0
900.0
0
1,0
00.0
0
150.0
0
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0
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190.0
0
2012 2013 2014 2015 2016
By Value (USD Million) By Volume (Million Kgs)
CAGR 2012-2016
By Value: X%By Volume: X%
Figure 3: India per Capita Household Final Consumption
Expenditure, 2012-2016 (USD)
800.0
0
820.0
0
840.0
0
860.0
0
880.0
0
2012 2013 2014 2015 2016
Figure 4: India Malted Food Drinks Market Size, By Value (USD Million),
By Volume (Million Kgs), 2017E–2022F
CAGR 2017E-2022F
By Value: X%By Volume: X%
1,4
00.0
0
1,5
00.0
0
1,6
00.0
0
1,7
00.0
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00.0
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500.0
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550.0
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2017E 2018F 2019F 2020F 2021F 2022F
By Value (USD Million) By Volume (Million Kgs)
30.0
0
60.0
0
90.0
0
2011 2015 2025F
Figure 24: India Number of Middle Class Households,
2011, 2015 & 2025F (Million)
Source: XXXXXNote: These are dummy figures; please purchase
our report for actual data
© TechSci Research
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R e p o r t O r d e r i n g
Report
Ord
eri
ng
License Type Price
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Hard Copy Mail Delivery $3700
Electronic Access - Multi-User License $5000
Report Price
To View Sample OR Purchase Report
Report Name: India Malted Food Drinks Market By Product Type,
By Distribution Channel, Competition Forecast & Opportunities, 2012-2022
© TechSci Research
16
About
Us &
Dis
cla
imer
A b o u t U s & D i s c l a i m e r
About Us
TechSci Research is a global market research and consulting company with offices in US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of
both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,
regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a
uniquely rich evaluation of the opportunities available in the market.
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Partial List of Clients
Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completenessof any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especiallystates that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates andforecast, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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