Devyani Food Industries Pvt. Ltd

Company Profile and Products

:

Mr. Ravi Kant Jaipuria Founder Chairman : RJ corp.

R J corp.• R J corp. is a Rs. 2200 crores,

reputed business conglomerate with diversified business interest in Beverages, Foods, Retail, Real Estate, Hospitality, Education and Institutions

• R J corp. holds the distinction of being the largest franchise of PEPSI, PIZZA HUT, COSTA COFFEE In India

• Some other noticeable and strong brands managed by R J corp. are KFC, BECKS, DPS (Delhi Public Schools)

Beverage business

• The group manufactures and markets Carbonated and Non-Carbonated Soft Drinks and Mineral Water under the Pepsi brand. The various flavours and sub-brands are Pepsi, Mirinda Orange, Mirinda Lemon, Mountain Dew, 7UP, Slice Mango, Slice Orange, Twister Evervess Soda and Aqauafina.

• The group has in total 18 bottling plants in India & Nepal and is responsible for production, sales & marketing and contributes over 70% of Pepsi sales in India.

Food chains• The group became the first

franchisee for Yum Restaurants International [formerly known as PepsiCo Restaurants (India) Private Limited] in India.

• YUM owns popular food chains like Pizza Hut and KFC

• The group has exclusive franchise rights of YUM RESTAURANTS for Northern & Eastern India.

• Out of 139 operational Pizza Hut restaurants, the group owns and run 56 Pizza Hut. And 14 KFC in the country

• The group also owns and run 25 Costa Coffee. One of the most popular coffee chains from U. K.

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Education

• The group owns 3 Delhi Public School (DPS), out of which 2 is in Gurgaon and 1 in Jaipur in India.

• Apart from DPS, the group has a JV with (Modern Montessori International ) MMI Singapore to open pre nursery schools in the country

• The group has 51 percent equity in the new entity, Modern Montessori International (MMI)

Breweries business• RJ corp tied up with

world major brand “In bev” to bring the legend beer Budweiser and Becks in the country

• Inbev has a portfolio of 200 brands. Few have them grown to be iconic like Stella Artois, Leffe, Hoegogarden, Tennenets

Milk, Dairy and Ice cream business

• R J corp. is also into the business of Production & Marketing of Milk, Dairy products and Ice cream.

• These businesses have its operations in India and Africa.

• While the Ugandan and African operations are managed and run by the Sameer Agriculture and Livestocks Ltd, the Indian operations are run by Devyani Food Industries Pvt. Ltd.

• The two brands for Milk, Dairy and Ice

cream business are Cream bell and Fresh Dairy

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Cream bell

• Cream bell ice cream was formed in a technical collaboration between ice cream major “Candia” of France and the Jaipuria Group (R J Corp.)

• Cream bell Ice cream is a successful Brand.• Cream bell is amongst the top 5 ice cream

brands of INDIA. • Team Cream bell has wide and in depth

knowledge & understanding of Ice cream, Dairy and Dairy Products.

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Cream bell R&D and Quality control

• Cream bell has a strong team of R&D that constantly work on new product development and improvement on existing products

• The quality compliance ensures that all ingredients to ice cream and packaging undergoes a rigorous quality check before production

• The entire manufactures process also ensure that ice cream is untouched by during its entire manufacturing till it reaches hands of consumers

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1. UP

1.Rajasthan1. MP2. Delhi3. Haryana &

Punjab4. Himachal5. J & K6. Hyderbabad7. GOA8. Part Of

Maharasthra9. Chattisgarh10. Jharkand11. Bihar12. Nepal

Cream bell Distribution

Existing network

New

Planned

Cream bell brand Innovation

• Cream bell stands for innovation in Ice cream

• And this core philosophy has guided the cream bell brand to strive, conceptualize and launch new & innovative products in this category

• More over, the innovation is not only confined to products but also can be seen in Cream bell packaging, Communications etc.

Joostick

• “Joostick” as the name suggests is real frozen juice on stick

• Joostick is available in refreshing Nimbu Pani, rejuvenating Pine apple, exotic Strawberry

Maxxum

• Maxxum is premium ice cream launched in 2 flavours of – Chocolate Vanilla– Chocolate Coffee

• While the “cream” used in Maxxum is made by extrusion process to give a richer and silkier experience, the outer surface is coated with thick layer of premium chocolate

• Maxxum is packed in a flow wrap and further in rich mono carton

Maxxum Coffee

Maxxum Vanilla

• Cream bell “Doubles” are premium vanilla ice cream layered with popular fruits flavours

• The ice cream coated with fruits makes “Doubles” a lip smacking ice cream

• The “Doubles” range includes – Mango Doubles– Strawberry doubles– Litchi doubles

Doubles

• “Centre Treat” is range of innovative ice cream with hard and soft centre

• It is one of the most delicious combinations of vanilla / chocolate ice cream dipped in chocolate sauce and crunchies with something interesting inside it

• “Centre” Treat is available in – Hard chocolate centre– Rum soft centre– Orange soft centre

Centre Treat

Choco

• “Choco” is an remarkably popular product from cream bell kitty

• “Choco” is coated with premium chocolate over vanilla or coffee ice cream

• It is available in 2 mouth watering flavors of – Choco Vanilla– Choco Krunch

Kulfi

• “Kulfis” from Cream bell are richer, smoother and delicately silkier

• Cream bell offers range of 3 mouth scrumptious kulfis namely – Rose Kulfi– Kewra Kulfi– Pista Kulfi

Licks

• “Licks” are nothing but highly refreshing ice candies in – Mango, – Orange – Cola and – Lemon Flavours

Slurpy• “Slurpy” are

flavorsome ice creams cones with mix of Fruits, Nuts and delicious sauces

• Wrapped in a wafer, “Slurpy” is available in 3 inviting range namely– Pista– Chocolate– Butter

Ripples• “Ripples” are

premium vanilla ice cream that’s decorated up with premium yummy toppings

• The three most liked flavor in “Ripples” are – Chocolate Ripples– Strawberry Ripples– Multi Ripples

Chops• Cream bells “Chops”

are delicate combination of different flavors of ice cream with plenty of dry fruits on edges

• The two popular range includes– Malai Chop (Rose,

Kesar, Kewra Ice Cream with Pista and Almonds)

– Cassatta Chop (Chocolate, Vanilla , Strawberry with Cashews and Cake)

Cups

• Cream bells also offers Indian and International favorites in Single serving Cups,

• The Indian range includes – Vanilla, Strawberry, Butter

Scotch, Mango – Kesar Badam, Fruit

bonanza, Mango

• The exotic range in cup is part of cream bell Fantasia

• Sacch Mucch Aam is real mango on a stick

• One Sacch Mucch Aam is equivalent to one real mango

• Extremely good product for mango lovers

• Available for all12 months

Sacch Much aam

Party Packs (1+1 free)

• Cream bell party pack is available in 11 popular Flavors in a offer of buy one get one free

• Vanilla• Strawberry• Chocolate• Mango• Pista• Butter scotch

• Vanilla Choco Chip• Kesar badam• Tuti Fruity• 3 in one• Fruit Bonanza

Vol : 700 ml, weight 357 gmPrice Range : Rs 95 to Rs 130

Premium • Premium, is premium

ice cream • The 900 ml, Premium

is available at Rs 99/- in a premium packing

• Available in 5 exotic flavours– Orange Tang– Chocolate Choco

Chips– Zafrani Pista– Crunchy Butter

scotch– Natural vanilla– Pineapple chocolate– Cashew caramel

Golden Fantasy (Ice cream cake)

Product– Golden Fantasy is a

premium ice cream cake in which vanilla ice cream is sandwiched between vanilla cakes and strawberry sauce.

– Golden Fantasy is topped with Golden cashew nuts

– Packaging : Mono carton Box

– 1000 ml/525gm

Strawberry sauce

Vanilla ice cream

Golden Cashew Nuts

Vanilla cake

Black Forest ( Ice Cream Cake)

Product– Black Forest is a

premium ice cream cake, in which vanilla ice cream is sandwiched between Chocolate cakes. And is topped with rich chocolate sauces

– This cake is covered with chocolate flakes..

– Packaging : Packaging : Mono carton Box

– 1000 ml Chocolate

SauceChocolate Cake

Vanilla Ice Cream

Chocolate Flakes

• Product :

– Belgian Chocolate is Delicious chocolate ice cream with crush of worlds best known BELGIAN CHOCOLATE in its smoothest form

– An international Favorite

– Packaging : Premium Tall Tubs

– Volume : 750 ml

Belgian Chocolate

Chocolate Ice cream

Crushed pieces of Belgian

chocolate

• Product :

– Choco Coffee Almond Fudge –is full of Almonds, Almonds, Almonds and more roasted almonds swirled with mesmerizing chocolate sauce

– Try for a never before experience

– Packaging : Premium Tall Tubs

– Volume 750 ml

Choco Coffee Almond fudge

Almonds

Chocolate sauce

Chocolate Coffee Ice cream

Chocolate

• Product :

– Strawberry farm is Fresh and Premium strawberry ice-cream with chock full of ripe strawberry pieces and its seed

– Try out for a never before experience

– Packaging : Premium Tall Tubs

– Volume : 750 ml

Strawberry Farm Premium

Strawberry Ice Cream

Strawberry pieces and tasty

seeds

King Alphanso

Product – King Alphanso is

Premium Mango ice-cream with chock full of juicy and sweetest pieces of mangoes from Ratnagiri

– Packaging : Premium Flat Tubs

– Volume : 800 ml

Premium Mango Ice creamReal Mango pieces

Figs n Honey

Product– Figs and Honey is a

blend of premium vanilla Ice cream with real Figs and Natural Honey

– Packaging : Premium Flat Tubs

– Volume : 800 ml

Figs and Vanilla Ice cream

Natural Honey

Litchi Caramel

Product :– Litchi Caramel is a

rich litchi ice-cream topped with Caramel sauce with chock full of juicy pieces of Litchi

– Truly a Connoisseur delight

– Packaging : Premium Flat Tubs

– Volume : 800 mlLitchi Ice creamAnd caramel sauceJuicy Litchi pieces

• Cone for Rs. 25/- – Chocolate Coffee Almond

fudge for

• 100 ml Premium Cups for Rs. 20/-– Belgian Chocolate– Strawberry Farm– King Alphanso– Chocolate Coffee Almond

fudge

Fantasia Cups and one

• Mickey Stick is an innovative Mickey shape ice cream

• Micky Stick is a Premium Vanilla Ice Cream with rich chocolate coating

• This product targets at kids and is launched under Cream bell Disney brand

• Price : Rs 15• Unit : 10 Pcs• Packaging : Flow wrap

Mickey Stick

Kaccha Aam and Pakka Aam

• Product : Real Alphonso mango pulp mixed with Kachha Aam

• Taste : Un-beatable refreshing taste

• TG : KIDS and Mango lovers

• MRP : Rs 10 only

Pakka Alphonso

mango pulp

Kaccha Aaam

Product : Fruity Jelly Bits

Blended Vanilla Ice Cream

Succulent pieces of orange, raspberry,

black currant and pineapple fruits

flavored jelly added with cashew nuts smoothened in Vanilla Ice Cream

CREAM BELL:-India’s Best Ice Cream

Thanks !