Digital work for automotive brands

A retrospective

BMW The Hire film series (2001)A series of films by acclaimed directors, lauded for the juxtaposition of online marketing and branded content.

Fiat Eco:Drive (2008)AKQA

A desktop app and an in-car USB port mine driving data to calculate efficiency and suggest how to reduce costs.

Toyota Lexus L Studio (2008)Team One

An online entertainment channel connecting lifestyle content with the Lexus brand.

MyFord Mobile app (2010) This app allows Ford Focus Electric owners to monitor and control their car at a distance.

Fiat Street Evo app (2011)Leo Burnett Iberia

This app reads street signs as if they are QR codes, relating the sign to a feature in the Fiat Punto Evo. Some signs have a prize element as well.

Nissan LEAF Carwings app (2011)This app allows car owners to control and monitor information about their car. Non-owners can try the app in demo mode.

Renault’s RFID Facebook card (2011)At the Amsterdam AutoRAI show, RFID-enabled passes allowed users to log in and post an image of the car directly to their Facebook page.

BMW Activate the Future (2011)MDC Partners

Four documentary films about the future of mobility and an iPhone app, to support the launch of the BMW EVolve.

Volkswagen print ad using AR (2011)TRY & APT, Oslo

After downloading the Augmented Reality app, users could ‘test drive’ a Volkswagen within a print ad.

Volkswagen Passat Linkeduit (2011)Achtung, Netherlands

Using LinkedIn’s API and as a collaboration with LinkedIn, users can compare each other’s profiles to see who is ‘full of themselves’ (the car being ‘full of features’). The winner gets a Passat.

Nissan Create Your Terrain (2011)TBWA\RAAD, Dubai

Uses webcam detection to allow viewers to draw out their own terrain offline, which the VW conquers online.

Range Rover Evoque Being Henry (2011)The Brooklyn Brothers, London ‘An interactive film about choices.’

Range Rover Evoque Pulse of the City Project (2011)The Brooklyn Brothers, London

‘City shapers’, well-known residents in different cities, speak about what they like about their urban surroundings.