Influencers are rare breed

You have to influence the influencers to get your message through

Know your influencer and his makeup

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Fast cyclers of information

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Fast cyclers of information

They are the You and they, but not the I

The Makeup of Genuine Influencers

InfluencersThe few that do much

Stand out and are noticed

Connected to engaging people

Fast cyclers of information

They are the We and they, but not the I

Sentimental towards others

An Example

Thin women are attractive

An Example

Fat women are less attractive

..and lack of

Influencers are moved by others’ depression and lack of self-esteem

They want to help. They take action fast. They spread news on new products that help in reducing weight

Influencers amplify the message through their connections with engaging people. That is people who react quickly when needed

Influencers orient to meet the sentimental needs of others and act accordingly. They are able to do so through their many bridge connections

For influencers to take action they have to be emotionally triggered. The four basic triggering emotions are pride. Passion, confidence and integrity

Great contents come from great influencers. These are sensitive to other people’s feelings and are emotionally aroused to help. Stir Influencers

Do not just identify influencers; arouse them as well