Influencing Consumer Choices

through Social Media Optimization

@MrShri

evolution of social media

evolution of social media

Social Media Marketing

Challenges of Social Media Marketing

• Platforms

• Content Strategy

• Signal vs. Noise

• Influencers

• ROI

Social Media Marketing - Platforms

• Identify where your Target Audience hangs-out

• Ways to engage your Target Audience

• Start by Listening

Social Media Marketing - Content

• Content is the KING

• Optimize content for the Platform

• Experiment

Signal vs. Noise

Influencers

• Social Media has created Food Bloggers, Movie Reviewers, Product Testers etc. out of Normal People.

• These people have become Thought Leaders in their domains and are hence looked up to for Opinions.

• Opinions by Thought Leaders carry more Credibility, hence they are called Influencers.

ROI

About - MrShri

MrShri is a pioneer in Social Media adoption by brands & leading corporate houses. He is the Principal of SM2Go.com, a boutique Social Media Management & Consultancy firm based in Pune, India.

MrShri is Lead Trainer on Business in Real-time space and regularly talks about Twitter for Business, Social Media Strategy for Brands, Tools for Listening, Creating Content & Tracking conversations on Social Networks.

He is also the Founder of Foursquare Pune, a dynamic & hyper-active community of Location Based Social Networking, regularly advising businesses on the use of Customer Rewards Programs through Real Time tracking.

Follow @MrShri on Twitter & check-out his Blog on www.MrShri.com

Social Media Optimization

Key Challenges

• Visibility

• Visibility

• Visibility

• more

“to create a brand recall value, your brand/productneeds to be seen at least 5 times.”

Key Challenges

• Viral

• Shareable

• Interesting

“Interesting content has more chances of going viral,make sure it’s sharable as well.”

Social Media - Optimization

• Use Social Media to make your Content Sharable, use various platforms wisely & it will show results.

twitter -

facebook -

Source: Mashable

Social Media - Optimization

• Let customers INTERACT with your Brand, make it INTERESTING.

Using Barcodes & QR codesmakes your Content Dynamic

Thank you

Mister ShriFounderSM2Go.com

www.sm2go.commrshri@sm2go.com