PAID SEARCH AND BANNER ADS

SOCIAL MEDIA USAGE BY AGE

BOOMERS and BOOMERANGSAn increasing percentage of college graduates and young adultsare returning home to live with their parents.

85%of the parents arebetween the ages

of 51 and 65

3.3xmore likely than U.S. households to have 5or more living at home

1.7xmore likely to haveearned a graduate

level degree$100k

Average household income slightly under

SPORTS UTILITY FAMILIESSPORTS UTILITY FAMILIES

JET SET URBANITESJET SET URBANITES

Households that contain adults and children from multiple generationsare a mega-trend.

59%have 4 or more persons living in the household

80%have childrenunder age 18

4.1xmore likely to be caring for

teenaged children

In-town sophisticates are pursuing high-rise living and fashionable lifestylesin urban neighborhoods.

1/2have a graduate

degree

Nearly 1.9xmore likely to say theywill “spend whatever I have to to make myself

look younger”

HIGHpropensity to attend

concerts, live theater, dance performancesand visit museums

Likely to contain 2incomes with a house-

hold income of

$105k

9.2x more likely to have a household income of at least

$250k

A R E Y O U E M P O W E R I N G

WITH CUSTOMERS?WITH CUSTOMERS?MEANINGFUL CONNECTIONS

The 2012 Digital Marketer report provides a fresh perspective on empowering meaningful connections with

customers. A marketer’s analysis should start not with a technology or channel, but with a new obsession, a

deeper understanding of the customer and how they live and consume information in this digital world.

Never forget that the customer is at the center of the marketing universe.

Once marketers have an

understanding of who the customer

is, integrating that data across

channels is the next step. This

empowers meaningful connections

with customers by actively engaging

them in conversations while

delivering relevant experiences.

EMAIL

SEARCH

ONLINE ADVERTISING

For more information, visit Experian.com/DigitalMarketer2012

© 2012 Experian Information Solutions, Inc. All rights reserved.Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.Other product and company names mentioned herein are the property of their respective owners.

SOURCE:Experian Marketing Services delivers best-in-breed customer data and insight, digital

marketing technologies and data management services into multiple regions around the

globe. By helping marketers more effectively target and engage their best customers with

meaningful communications across both traditional and digital media, Experian Marketing

Services enables organizations to encourage brand advocacy while creating measurable return

on marketing investment. For more information, please visit experian.com/marketingservices.

SEARCH

Experian Hitwise

ONLINE ADVERTISING

eMarketer Jan 2012

eMarketer Feb 2012

US Digital Ad Spending:

Key Trends for 2012

SUBJECT LINES LOYALTY EMAILS

Including the word

“exclusive”in the subject line

boosts unique open rates by14% in promotional mailings.

15.9%with

14%without

16.1%with

14.3%without

Subject lines with

“top 10” “top 5”have unique open rates that are13% higher than promotionalemails without those phrases.

or40% higher open rates

22% higher click rates

29% higher transaction rates

11% higher revenue per email

Emails targeted to currentloyalty program members have:

80% of email marketers send the same content to all subscribers. In 2012, marketers will try to change this and segment more.

MOBILE

SOCIAL

18-24 25-34 35-44 45-54 55-64 65+ All Adults

2011 97% 95% 92% 90% 87% 80% 91%

91%50% of online adults are usingsocial media regularly.

of online adultsuse Facebook regularly.

Morethan

MOBILE ACTIVITIES DONE IN THE LAST 30 DAYS

MOBILE SHOPPING ACTIVITIES DONE IN THE LAST 30 DAYS

Cell (any) Smartphone owners owners Listened to music/audio 25% 39% Played games 31% 45% Took videos 32% 42% Accessed the internet 34% 54% Took photos 72% 79%

Cell (any) Smartphone owners owners Downloaded an app 15% 23% Downloaded music 15% 25% Accessed GPS 20% 34% Maintained calendar 23% 32% Downloaded ringtones 23% 33%

Cell (any) Smartphone owners owners Shopped 6% 11% Scanned barcodes/optical codes 7% 11% Researched products/compared prices 14% 20% Sent text message to a business 16% 23% or organization for information

232 MillionAmericans ages six and older count themselves among the ranks of mobile Americans today, up from 178,000 in 2007.

is the third most popular U.S. social networking site behind Facebook and Twitter,

with traffic up nearly 50% in February 2012 compared to January 2012.

T H E N E W A M E R I C A N C O N S U M E R

2011Cyber Monday

claimed the prize as the busiest shopping day of the year,

growing from 138 million visits to 177 million visits to

the Retail 500 index, a 29% increase over 2010.

For the third consecutive year,

Facebookwas the top searched term in the U.S.,

accounting for 3.10% of all searches,

a 46% increase from 2010.

U.S. spending on online Internet advertising will increase from

$39.5 Billion in 2012 to $62 Billion in 2016.

will garnernearly73%

of all U.S. online ad spending in 2012.

25% of 6-11

BOOMERS and BOOMERANGS

year oldsown a cell phone.

GROWTH13%

“face”and“you”of single-word searches in 2011 as terms like

made the top 50 searches.