Infographics & Data Visualization in Extension Program Evaluation

Sarah Baughman, Ph.D.eXtension

@programevalsarahbaughman@extension.org

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Data Visualization

From: Azzam, T., Evergreen, S., Germuth, A. A., & Kistler, S. J. (2013). Data visualization and evaluation. In T. Azzam & S. Evergreen (Eds.), Data Visualization, part 1. New Directions for Evaluation, 139, page 9

• Uses qualitative or quantitative data• Results in an image that is

representative of the raw data• Ready by veiwers and supports

exploration, examination, and communication of the data

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Annual Report from the Calgary Zoo on Instagram

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A place for Data Visualization in Extension?

• County & State Level Program Outputs & Impacts

• Quick appealing summary of relevant data

• Social Media / Web friendly• Little technical expertise needed• Endless reporting possibilities to

tailor to stakeholders

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Tools: infogr.am

http://infogr.am/Resolved-Ask-an-Expert?src=web

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Tools: Many Eyes

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Other ToolsExcelPowerpointGoogle ChartsEasel.lyPiktochartVisual.lyInfoActiveiCharts (creates infographics from Excel)TimelineJSCreately

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Tools for Social Media Activity

Platform Specific: Twitter: MentionMap &

TweepsMapFacebook: InsightsPinterest: Tailwind

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Things to consider

AudienceEvaluation PurposeDesign & BiasReadabilityInteractivitySocial Sharing

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ResourcesPinterest Board with non-profit infographic collection: http://www.pinterest.com/npmktgd/nonprofit-annual-report-infographics/

New Directions for Evaluation vols. 139 & 140 are dedicated to Data Visualization

Visualizing Data blog: http://www.visualisingdata.com/

Evergreen Data Blog: http://stephanieevergreen.com/