ONLY HUMAN:The Emotional Logic of Business Decisions

2/3rds of executives believe business

decisions are shaped by human emotion

61% of executives

agree that when making decisions, human insights

must precede hard analytics.

70%cite

company reputation as the most influential

factor when choosing a business partner. Company culture is also an important

factor.

71%say building long

term relationships is worth taking a short term

financial loss.

62%of

executives find it necessary or

preferable to rely on subjective

factors.

52%of executives

say that ambition, admiration, and potential

rewards outweigh fear of failure and being

blamed for making a bad call.

Be humanly relevant

Use culture and reputation to build trust

Let humanity

guide data

Concentrate on the long

term

Staypositive

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