Post on 23-Jan-2015
description
transcript
An Approach to SMAC for EnterprisesVenkatesh D.KVice President, SAP Labs India
GOD WILL ANSWER YOUR PRAYERS; HOWEVER IT IS UNLIKELY THAT HE IS GOING TO CALL YOU NOW…
PLEASE SWITCH OFF YOUR MOBILE!!!!!
TODAY!
© 2012 SAP AG. All rights reserved. 4
The Consumer is still largely Undifferentiated...Rethinking Value Chains
...And continues to be Underserved... CRM
“Female”
“Single”
“25 - 35”
“> INR 50K pm”
• 50% discount on a meal?
• $5 off on movie tickets?
The traditional value chain does not enable the customer intimacy required to delight The Segment of One
• Irrelevant advertisements!
Supplier Manufacturer Integrator Distributor Retailer Consumer
+
+
+
+
© 2012 SAP AG. All rights reserved. 5
DistributorIntegrator ConsumerRetailerSupplier Manufacturer
Rethinking Value ChainsBreaking the LinksTaking a Customer-Centric View
© 2012 SAP AG. All rights reserved. 6
Enabling the E2I VisionGoing beyond serial relationships...To new ways of directly selling to the consumer...To new ways of co-innovating with the consumer...
Supplier Manufacturer
Integrator
Consumer Distributor
Retailer
To new ways of co-innovating across the Value Chain...
Creating an Enterprise to INDIVIDUAL Value Lifecycle
SMAC makes the E2I Vision a Reality
© 2012 SAP AG. All rights reserved. 8
Can I Be Your Friend?
http://www.youtube.com/watch?v=aDycZH0CA4I
© 2012 SAP AG. All rights reserved. 9
Trends: The World Is Changing and So Is the Way We WorkProductivity and business critical collaborative work still a challenge
Business Critical Work
How do we: Grow the business
Attract top talent
Define new products
Attract key partners
Select strategic suppliers
Cost/worker/year to do email, search for or analyze information 3
don’t have the information they need 2
work with customers at least once each month 2
use ‘gut feel’ to makedecisions half of the time 1
have at least 1 measurable business benefit from Web 2.0 technologies 4
of work involves decision making, problem solving, or creation of new analysis and insight 2
90% $48,277
73% 9 of 10
60% 60%
1 BusinessWeek Research Services 2 Economist Inteligence Unit, Enterprise Knowledge Workers: Understanding risks and opportunities 3 IDC, The Hidden Costs of Information Work, Sue Feldman4 McKinsey, The Rise of the Networked Enterprise: Web 2.0 finds its payday, Dec 2010
?
© 2012 SAP AG. All rights reserved. 10
Growing Impact of “Social Enterprise” initiatives
© 2012 SAP AG. All rights reserved. 11
Social Business Framework
© 2012 SAP AG. All rights reserved. 13
1. Juniper Research – “Mobile Apps Stores: Future Business Models & Ecosystem Analysis 2012-2016” – Feb 2012; 2. Juniper Research – “Mobile apps stores: future business models and ecosystem analysis 2012-2016” – Apr 2012;
WW apps market in 2016 Mobile app downloads by 20162 Average # of apps per device
44b 41$52b
Surge in Mobile App Usage Worldwide
of Fortune 500 plan to
implement mobile apps in 20122
80%of Global Web traffic originated from
mobile devices in May 20122
10%
© 2012 SAP AG. All rights reserved. 14
Highlights from IDG Research
IDG Research polled 140 members of CIO’s invite-only LinkedIn Forum in February 2012, of which 99% held titles ranging from VP to CIO to IT Manager.
© 2012 SAP AG. All rights reserved. 15
Mobility Puzzle
© 2012 SAP AG. All rights reserved. 16
Portfolio Approach to Investments
Company Complex Productivity Consumer
Core 35% 10% 5%
New BusinessProcess
10% 15% 5%
User Experience & New Technologies
5% 5% 10%
© 2012 SAP AG. All rights reserved. 18
Organizations earn an average of $10.66 for every dollar spent on deployments of analytics.
With such high returns, management teams should consider these technologies to be one of the most attractive investment opportunities available to the CFO.
“
”
Analytics provide proven return on investment
>1,000%Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011
© 2012 SAP AG. All rights reserved. 19
Browsers
EnterprisePortals
MS Office
On Demand Services
Mobile
ERP/CRM/PLM/SCM…
OLTP
Data Sources/Warehouses Analytic Capabilities Access
Social Media Content
Unstructured Content
OLAP Servers, Data Warehouses & Marts
Dashboard/Report
Performance Management
Risk and Compliance Management
Business Intelligence
Data Foundation
Enterprise Performance Management
Business Intelligence
Enterprise Information Management
Data Warehouse Management
Business Analytics
Analytic Applications
© 2012 SAP AG. All rights reserved. 20
Big Data
Dat
a Vo
lum
e in
Who
le W
orld
Customer Data
Automobiles
Machine Data
Smart Meter
7.9 Zettabytes
!Point of Sale
Mobile
Structured Data
Click Stream
Social Network
Location-based Data
Text Data
IMHO, it’s great!
RFID
Future20152011
Lots of data and Petabyte data size is normal
Fast collection, processing and consumption is needed
Many formats; non-structured data is outpacing structured data growth
1.8 Zettabytes
Velocity
Variety
Volume
© 2012 SAP AG. All rights reserved. 21
The Next Wave of Technology Innovation
© 2012 SAP AG. All rights reserved. 24
Key Elements of Cloud StrategyClustering the 4 Driving Forces
Hardware Trends
SaaS
Public Clouds
Virtualization
Social appsAnalytical apps
Immediate use
Viral adoption
User-driven purchase
Any device Pull Effect 1-Click Install
Eco-System Play Partner
solutions
Community driven
AddOn ‘community
Service MashUp “PaaS”
Cloud computing
Hybrid Private Clouds
OnDemand
Channel Partners
App Store Buying Experience
Influencers Subscrip-tion
Pay-per-use
“Free” & Open Source
Mashup
Multi-tenancy
In-memory database
ApplicationsApplications
Ways to Sell & BuyWays to Sell & Buy
Cloud Infrastructure & Operations
Cloud Infrastructure & Operations
Co-InnovationModels
Co-InnovationModels
Source: SAP
© 2012 SAP AG. All rights reserved. 25
Customer perspectiveStill adoption barriers vs. on-demand around integration, TCO, customization and security
Source: Forrester
© 2012 SAP AG. All rights reserved. 26
Business ProcessesStandardized Customized
Small
Large
Com
pany
Siz
e
Source: Merril Lynch (2006)
On PremiseSupply ChainOrder FulfillmentLogisticsProcurementFinancial Settlement
On Demand / SaaSSales Force AutomationTalent ManagementPayrollWeb conferencing...
Market perspectiveSaaS: Currently more standardized processes covered
© 2012 SAP AG. All rights reserved. 27
Source: Pemmaraju, K., Rangaswami, M.R., Leaders in the Cloud, Sand Hill Group, 2011
Market perspectiveWhile cloud is most popular in SME today, LE will catch-up
Our VisionHelp the world run better and improve people’s lives
Powered by SAP HANA
MobileAnalytics CloudDatabase & Technology
Applications
Our MissionMake every customer abest-run business
By 2015: €20 billion in total revenue, 35% operating margin, 1 billion people
THANK YOU