Innovation and Creativity Toolkit - Part One

Post on 10-Mar-2016

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creativity, public relations, social media, pr

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Foreword___________________________________________________________________________________

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About the author of the Toolkit_____________________________________________________________________

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The context____________________________________________________________________________________

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Toolkit overview________________________________________________________________________________

Part One Part Two Part Three Part Four

www.cipr.co.uk/creativity

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Innovation: some fundamentals 1.1 We are all creative___________________________________________________________________________

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1.2 What do we mean by being innovative and creative?__________________________________________________

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1.3 Overcoming our inherent laziness________________________________________________________________

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1.4 Overcoming the ‘I haven’t got time to be creative’ excuse: the 80:20 rule__________________________________

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1.5 You need to start sparking_____________________________________________________________________

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1.6 You need to recognise how you think in boxes______________________________________________________

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1.7 Your thinking box strategies___________________________________________________________________

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1.8 Strategy & tactics: recognise your box of thinking sits within a hierarchy of other boxes_______________________

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1.9 It’s about recognising that there is always more than just one way_______________________________________

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1.10 Idea nurturing: you need to tolerate ‘IdeaPoo’_____________________________________________________

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1.11 You need to recognise we all have 2 types of thinking: Red and Green Thinking_____________________________

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1.12 And recognising that creativity works like a machine: the five stage creative process_________________________

Stage 1. Information

Stage 2. Incubation

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Stage 3. Illuminations

Stage 4. Integration

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Stage 5. Illustration

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1.13 And any problem you face is one of a type________________________________________________________

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