Post on 21-Jan-2018
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A Little About UsBorn in 2011, offices in Stockholm, San Francisco
38 total apps, over 150 million downloads, 160 countries
16 million+ monthly active users
Leaders in several markets globally
Includes sister company Sago Mini, both owned by Spinmaster
Toca Kitchen 2
Play with your food! Cook whatever, however you want.
Come up with your own recipes for your special guests.
Play Pattern: Discovery, Creativity
Ages: 3+
Brands(top charts - kids paid)
Source: App Annie - Consolidated positioning for 2015 in iOS kids category. Market includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.
Apps - iOS(top charts - kids paid)
Jan. 1, 2015 Jan. 1, 2016 Christmas Day 2016Jan. 1, 2017
Source: App Annie - Top Charts Kids, iOS Paid Category U.S. - App Store
Vision:A beacon in the world for kids
Toca Boca will become a category independent brand that signals to kids and families that something was made for them.The Toca prefix will become synonymous with the kids perspective globally.
Partnership Principles
Long term value creation
Innovation and creativity- new business models
Think global, act local
Research and data driven approach to find new trends and opportunities
Strive to be early adopters
Distribution Eco-System
CORE PRODUCT
MAJOR PLATFORMS BTC (iOS, GP,AMAZON)
NEW BUSINESS MODELS (SUBSCRIPTION FOR APPS)
MAJOR BTB CHANNELS
NEW TECHNOLOGIES(AI, AR, VR)
NEW MARKETS
EMERGING CHANNELS (RESTAURANTS, AIRLINES, HOTELS)
KIDS SPECIFIC PARTNERS(OEMS)
New Channels : Ziosk
Partnered with Table top restaurant tablet provider in 2016
Exposed to 50M customers at over 2000 restaurant locations
Highest engagement amongst all content providers
Average play session was 7-8 Minutes