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INNOVATION CAPABILITYAndreas Larsson

Associate ProfessorInnovation Engineering

Department of Design SciencesLund University

Sweden

andreas.larsson@design.lth.sewww.innovationengineering.lth.se

____________________________Global Foresight Scholar

Center for Foresight and InnovationStanford University

IS THERE A DIFFERENCE BETWEEN

CREATIVITY, INVENTION & INNOVATION?

CREATIVITY ABILITY TO GENERATE NOVEL IDEAS

INVENTIONNOVEL IDEA TRANSFORMED INTO REALITY

INNOVATIONSUCCESSFUL IMPLEMENTATION OF NOVEL IDEA

“Ideas are useless unless used. The proof of their value istheir implementation.

Until then they are in limbo.”

(Levitt, 1963)

INNOVATIONTHE SUCCESSFUL INTRODUCTION

OF SOMETHING NEW

“An innovation is the implementation of a new or signiEicantly improved product (good or service), or process, a new

marketing method, or a new organisational method in business practices, workplace organisation or

external relations." ”

(OECD, 2005)

www.skype.com

THE WAY IN WHICH YOU MAKE MONEY.

www.target.com

CONNECTIONS WITH OTHERS CREATE VALUE.

www.wholefoods.com

ALIGNMENT OF YOUR TALENT AND ASSETS.

www.zara.com

SIGNATURE OR SUPERIOR METHODS FOR DOING YOUR WORK.

www.oxo.com

DISTINGUISHING FEATURES AND FUNCTIONALITY.

www.scion.com

COMPLEMENTARY PRODUCTS AND SERVICES.

www.zappos.com

SUPPORT AND ENHANCEMENTS THAT SURROUND YOUR OFFERINGS.

www.nespresso.com

HOW YOUR OFFERINGS ARE DELIVERED TO CUSTOMERS AND USERS.

www.virgin.com

REPRESENTATION OF YOUR OFFERINGS AND BUSINESS.

www.wii.com

DISTINCTIVE INTERACTIONS YOU FOSTER.

www.doblin.com

COMPLETE THIS DRAWING.

HOW DID IT

FEELTO DO THISEXERCISE?

Photo: www.tampabayskydiving.com

“What we do know is, if you're not prepared to be wrong, you'll never come up with anything original. If you're not prepared to be wrong. And by the time they get to be adults, most kids have lost

that capacity. They have become frightened of being wrong.”

Sir Ken Robinson

WE NEED TO ACTIVELY SEEK

DISCOMFORT

http://www.youtube.com/watch?v=zDZFcDGpL4U

“…most people, faced with massive uncertainty, Eind it very hard to take decisive action. Afraid of being wrong, they freeze in the headlights … the problem is that we are increasingly working in a world in which it is more expensive to be slow than it is to be

wrong…”

(McGrath & MacMillan, 2000)

PAY ATTENTION TO THE

COST (NOT THE RATE) OF FAILURE

FERRAN ADRIÀ

“None of you has a clue about the cuisine this year. Nor do we! If anyone thinks he knows something, he knows nothing.

Just like us.”(elbullimovie.com)

NOT KNOWINGIS NORMAL

YOUR LEARNING CURVEIS CRUCIAL

AMBIGUITY

EXPERTISE

START FINISH

INNOVATION HAPPENS IN THE

DISCOMFORT ZONE

BORN VS.

wsj.com

THE MEDICI EFFECT

We benefit from casual connections that lead to chance encounters with unfamiliar ideas.

STRENGTH OF WEAK TIES

http://en.wikipedia.org/wiki/File:Weak-strong-ties.svgGranovetter, M. 1973. “The Strength of Weak Ties”,

The American Journal of Sociology, Vol. 78, No. 6, pp.1360-1380

The intersection of ideas.It can be about the intersection between Australian

beach life, and Muslim tradition.

How can companies step into the intersections between cultures, disciplines,

silos, etc?

Johansson, The Medici Effect

Recombinant innovation: converting old ideas into new ones, adapting them from one context to another. (Hargadon)

Medical IV bags -> Reebok PumpMeat packaging plant -> automobile plant

Artificial heart valves -> bicycle water bottle

wsj.com

(Photos: Xerox, Apple. Story: Gladwell, 2011)

wsj.com

“Good experimenters understand that although questioning, observing, and networking provide data about the past (what was) and the present (what is),

experimenting is best suited for generating data on what might work in the future. In other words, it’s the best way to answer our ‘what-‐if ’ questions as we search for new

solutions.”

(Dyer, Gregersen & Christensen, 2011)

Be average(Don’t try to be clever...)

DEFER JUDGEMENT

Make mistakes(Avoid the competence trap...)

Build on the ideas of others(Yes, and...)

Patricia Ryan Madson, www.improvwisdom.com

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