Post on 24-May-2015
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Innovation for Future Smart Devices
Shin’nosuke SuzukiPresident / CEO
Qteras,Inc.
More Integration of Web and Devices
2012/10/04 CEATEC 2012 GCCE Symposium
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Introduction About niconico & Qteras, Inc.
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niconico Launched in Dec 2006 by DWANGO Users can share their own video clips with
viewers’ comments on the web – users can share their experience
User comments flow over the video clip
Comments entry area
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niconico user demographic
Female member is approx. 9 million
■By gender
29.22million
1.71million
Registered users Paid users Mobile users
increase 500,000 users per month increase 30,000 users per month increase 60,000 users per month
7.51million*Monthly membership fee: 525JPY Member can gain various benefits *As of Jul 28th 2012
■By age
10s 18 . 3%
20s42 . 8%
30s 21 . 5%
40s 11 .
6%
50s 3 . 2%
Approx.86% population in 20s is the users
other 2 . 6%
Male 67.3%
Female 32.7%
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Qteras,Inc.
Established in Feb 2012 100% owned by DWANGO Deliver “niconico” to “multi-device”
such as TV, video game devices and so on
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For multi-device
Develop “niconico” client application software for “multi-device”➡ A user can enjoy “niconico” on any device
Desktop PC → Laptop + TV Laptop → Smart phone, Tablet, Game device
“niconico” everywhere!
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The Latest Case
Dedicated “niconico” application for TVs in Japan domestic market➡ Sep 25th 2012 Panasonic <VIERA>➡ Sep 27th 2012 Sony <BRAVIA>
“niconico” style on the TVs !
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Multi-Device Market from the view of Web Service Providers
“Multi-Device” contradicts “Web”
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The world dominated by “Walled Garden” Vertical integration model
➡ Two major players has been established global “Walled Garden” strategy
Two major “Walled gardens” are ruling the global market
Service & Contents
Portal & Online Payments
OS, Clients & Devices
Network, Telecom
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Japan also has own “Walled Garden” Devices are not ready for “Web”
➡ Unique and closed spec of current Japanese major net TVs
➡ Needed each own dedicated development and lack of the portability of the development libraries
➡ Closed developers’ communities What we see now
➡ In “niconico” case, some TV can process massive comments but others not, even though they come from the same manufacturer!
Higher development cost, less economics
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Tough barrier to enter the “Multi-Device” market
for the Web Service Providers
Two major global “Walled Garden”
Japanese Industry “Walled Garden”
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Suggestion
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Let there be HTML5
“Web” beyond “Walled Garden”➡ Accept existing web services and web contents
assets➡ unite development communities, and make them
open Japanese manufactures can be great
HTML5 players➡ HTML5 is being ready for your products➡ Japanese Technology must also work for HTML5
“MONOZUKURI” for Open Platform
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Restructure business model
“Self-Ecosystem” is out of date➡ Create a New-Ecosystem, which benefits not only
manufacturers but also contents creators, web service providers and every other stakeholders
Strategic “SHIKAKEZUKURI” for unprecedented “New-Ecosystem”
Manufactures of devices
Web service providers creators users
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He said
Our biggest mistake was betting too much on HTML5
(Tue, Sep 11th, 2012 on Techrunch)Mark Zuckerberg
CEO of Facebook, Inc.
Did he make the same decision
if "Devices" had been following HTML5?
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Tasks from now on “MONOZUKURI” in the open market
➡ Japanese unique technologies can boost “open platform”
”SHIKAKEZUKURI” for new eco-system➡ A new competitiveness comes from a “New-
Ecosystem”
“MONOZUKURI” and ”SHIKAKEZUKURI” are the clue to success
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Thank you