Innovation in Food and Beverage Packaging in Food and Beverage Packaging 20 th SAAFoST Biennial...

transcript

Innovation in Food and Beverage Packaging

20th SAAFoST Biennial International Congress and Exhibition 2013

Presented by: Morongwa Themba | Date: Wednesday, 9 October 2013

Packaging Overview

Global Packaging Sales by Type: 2010 vs. 2016

3 | Presented by: Morongwa Themba | Date: Wednesday, 9 October 2013

Global Packaging Sales by Region: 2010 vs. 2016

4 | Presented by: Morongwa Themba | Date: Wednesday, 9 October 2013

Global Packaging Sales by End Use: 2010 vs. 2016

SA: Total Packaging Market Volume – 3 030 000 Tons (Ex Converter 2012)

SA: Total Packaging Market Value – R48.92bn (Ex Converter 2012)

SA: Major Packaging Converters’ Financial Results – 2012

Nampak

New Packaging Technologies

You promise this won’t kill me?

Getting consumers to accept the idea of eating not just what's on their plate but the packaging it came in as well will take a bit of work …

• Brazilian chain Bob's : created edible paper wrappers for their burgers

Edible Food Packaging for Fast Food - Eat your wrapper

• Brazilian chain Bob's : created edible paper wrappers for their burgers

Edible Food Packaging for Fast Food - Eat your wrapper

• MonoSol LLC developed technology for water soluble polymer films

• The company is working to produce edible packaging for items like hot chocolate, drink sticks, etc.

• This will reduce dependency on plastic as well as overall food waste

How instant is your cup of instant coffee?

• MonoSol LLC introduces Vivos™ Water Soluble Edible Film

• Eco-friendly food wrap - half way between science and art • The inspiration came from fruit – orange & peach have their own convenient built-in

edible package. • Invented by David Edwards (a French-American Harvard engineer) • Not only do they reduce wrap wasting, they also enhance the eating experience.

But what are they – these Wikicells? • Soft skin is made from plant elements • Can be made from natural particles of chocolate, fruit, nuts and grains etc., small

amounts of chitosan (biochemical polymer) or alginate (algae extract). – These particles carry an electrostatic charge and – can be gelatinised with ions of calcium, magnesium, etc., in order to create the skin

A yoghurt can now have a skin (of WikiCells) which - like a peel - is a sort of durable, biodegradable packaging

Incredible edibles: Wikicells

Wikicells: Have your bottle and eat it too

• The shells of WikiCells are made from bagasse (the fibrous residue from sugar cane) or Isomalt (a sweetener), to which food particles are added.

• Endless potential for combinations of flavours, tastes and recipes !

• WikiCells won a special prize for innovation at the last SIAL - the world’s leading food exhibition and marketplace, in Paris

Incredible edibles: Wikicells

Wikicells: Have your bottle and eat it too - Summary

• WikiCells are edible containers of food or drink. A soft membrane holds the liquid, foam or solid inside.

• WikiCells consist of a natural food membrane held together by electrostatic forces and containing a liquid, emulsion, foam, or solid food substance possibly within an edible or biodegradable shell.

• They can be produced by consumers with a WikiCell Machine in a practically inexhaustible variety of membranes and forms and with a wide range of food and drinks.

• WikiCells use special membrane technology that permits the making of thin delicious membranes with significant water diffusional resistance and adjoined shells that allow for stability of the WikiCells over long periods of time.

• Thermochromic inks change colour as the temperature changes

• They are increasingly being used as a way for consumer goods manufacturers to get their customers to interact more with their products than they would have done otherwise

• This strengthens brands and helps them differentiate themselves from similar

products.

• The ink can be used as an integral part of the design, rather than just a mechanism on the back of pack to tell the consumer when the product is at the ideal temperature.

Thermochromic Inks – Brand Power!

• Castle Lite’s new packaging: the new 2-Stage Cold Indicator Technology tells consumers when their beer is Extra Extra Cold

• This innovative development incorporates thermo chromic technology, which contains microencapsulated thermo chromic pigment that changes from no colour to full colour as the temperature drops

• The Snow Castle continues to take a brighter hue as it gets colder, whilst the additional outer circle will be a darker shade of blue. When fully activated and the text “Drink Extra Extra Cold” is clearly visible

• This “Extra Extra Cold” technology is available in cans (300ml & 440ml) and glass bottles (340ml, 440ml & 600ml)

Castle Lite’s Innovative 2-Stage Cold Indicator

• Crown Holdings have developed an easy-to-open lid for glass jars. The Orbit closure is: – X2 as easy to open as a standard twist-off closure – made of two parts: a central, floating panel, vacuum-sealed to the jar: and an outer ring

the consumer uses to open and close the jar. • Duerrs (UK preserves manufacturer ) were the first company to use the new closures.

Easy-to-open Packaging for All

• Crown Holdings have developed an easy-to-open lid for glass jars. The Orbit closure is: – X2 as easy to open as a standard twist-off closure – made of two parts: a central, floating panel, vacuum-sealed to the jar: and an outer ring

the consumer uses to open and close the jar. • Duerrs (UK preserves manufacturer ) were the first company to use the new closures.

Easy-to-open Packaging for All - Video

“In wine there is wisdom, in beer there is freedom, in water there is bacteria.”

….but what about water with some

oomph ?

A wise man once said:

Functional Drinks

• 2-component packaging system • Liquid concentrate - contained in the rigid

tube within the closure. • When the top part of the closure is

unscrewed, tube containing liquid concentrate is lifted above the inner part of the closure, sealing it off and causing the concentrate to pour down into the water.

• Active ingredients are preserved separately until the moment of consumption, so that consumer gets a 'fresh' drink every time.

• Liquid concentrates contained in the cap are still relatively rare, powders and tablets are more common.

Functional Drinks

• 2-component packaging system • Liquid concentrate - contained in the rigid

tube within the closure. • When top part of the closure is

unscrewed, tube containing liquid concentrate is lifted above the inner part of the closure, sealing it off and causing the concentrate to pour down into the water.

• Active ingredients are preserved separately until the moment of consumption, so that consumer gets a 'fresh' drink every time.

• Liquid concentrates contained in the cap are still relatively rare, powders and tablets are more common.

• Eggs, like some packaged meats, suffer from confinement odour – which can be off-putting

• The Snack Egg – launched by The Original Egg

Company – a single portion shelled hard-boiled egg

• Sirane developed an absorbency patch which is wrapped around individual BRC standard free range eggs within minutes of cooking – offering the best possible shelf life for the

consumer and – “on-the-go” convenience

• Waitrose the first to put it on their shelves.

If you must eat boiled eggs in the office….

Pump Action - Do I need to pound the ketchup out of this bottle?

• Packaging for items such as ketchup, toothpaste and lotions - can never get everything out of the packaging! Every (cash-strapped) consumer’s frustration!

• LiquiGlide is a technology engineered to give super slippery surfaces for liquids and highly viscous materials such as gels and pastes.

– LiquiGlide coatings are a breakthrough technology for solid-liquid interfaces. The concept is relatively simple.

– LiquiGlide packaging prompts the contents to slip easily across the surface and out of the packaging – as this video, which went viral after its release, illustrates.

LiquiGlide

• Packaging for items such as ketchup, toothpaste and lotions - can never get everything out of the packaging! Every (cash-strapped) consumer’s frustration!

• LiquiGlide is a technology engineered to give super slippery surfaces for liquids and highly viscous materials such as gels and pastes.

– LiquiGlide coatings are a breakthrough technology for solid-liquid interfaces. The concept is relatively simple.

– LiquiGlide packaging prompts the contents to slip easily across the surface and out of the packaging – as this video, which went viral after its release, illustrates.

LiquiGlide

• Indicator packaging gives consumers assurance about their products and avoids waste

• 3M, provides MonitorMark for measuring

ambient temperatures during transport for product protection

• The product has been in use in a variety of

product shipment applications

• So why is it not used more widely?

Intelligent packaging [1]

• The Insignia embedded colour changing labels - the world's first embedded intelligent label that lets you know how long your cooked meat has been open

• Watch the dot on the bottom right hand side of the pack and the countdown!

• The Insignia embedded colour changing labels - the world's first embedded intelligent label that lets you know how long your cooked meat has been open

Intelligent Packaging [3]: Interactive packaging…………. This is not a cereal box! ….

• Nestlé France launched it’s Chocapic and Nesquik cereals in packaging that does more than simply contain and protect the contents…

• but also enhances the shelf appeal in a crowded marketplace, using augmented reality

• The Nestlé game involves a character leaping

between platforms and running across the top of the cereal packet

• The cereal box contains a motion sensor so that the character responds to every movement of the packet

Intelligent Packaging [3]: Interactive packaging…………. This is not a cereal box! ….

• Nestlé France launched it’s Chocapic and Nesquik cereals in packaging that does more than simply contain and protect the contents…

• but also enhance the shelf appeal in a crowded marketplace, using augmented reality

• The Nestlé game involves a character leaping

between platforms and running across the top of the cereal packet

• The cereal box contains a motion sensor so that the character responds to every movement of the packet

Convenience

Re-closeable / re-sealabel cereal packs • Nestle baby cereal with patented

injection molded white plastic slide-action open-reclose device

Pimp My Porridge

• With the number of elderly consumers increasing each year manufacturers must meet the needs of this sector of the population, including the provision of easy-to-open packaging.

• The elderly find it hard to open certain forms of packaging, such as metal ring pulls on cans. • Sonoco has developed a range of peelable metal membranes that require a low opening

force (compared with traditional ring pulls) under the Ultraseal and Ultrapeel brands.

• Use thumb and forefinger to open the product:

Easier, Easy-To-Open Packaging

• The move away from opening metal cans with manual can openers to ring pulls or easy open lids are meant to be more convenient for consumers, but the tab is often flat and difficult to open

• Crown Holdings have launched the Easylift can end. This is similar to traditional ring pulls on metal cans, but the tab is slightly raised so that it is easier to access

Easier, Easy-To-Open Packaging (cont.)

• Packaging expert Andrew Streeter believes flexible beverage packaging has huge beverage potential given – added functionality – demands for sustainability and cost

reduction have pushed for material reduction

• There’s been an increase in toddler pouch products, juices, gels and sports drinks

• Pouches are ideal for products like cocktails because they can be frozen, whereas cans and glass cannot.

• Younger people are more likely to favour pouches when experimenting with new alcoholic drinks

Beverage Pouches seen as untapped opportunity

Sustainability / Lightweighting

• Nampak Glass launched the lightest of all 750ml glass wine bottles made in South Africa yet

• The ultra lightweight 750 ml glass bottle weighs only 340g – compared to the standard 450g bottle

• Manufactured through a Narrow Neck press and blow process, which

– enables the glass to be distributed more evenly during the manufacturing process, resulting in

– less glass needed to ensure acceptable strength and durability

• Douglas Green Bellingham’s (DGB) high volume Culemborg range was the first brand to benefit from the ultra lightweight bottle’s raw material, supply chain and environmental savings

• Exported – UK Market

Super Light Glass Bottles

• In 2013, Nampak has achieved two global firsts with Infini

• The company trialled, tested and supplied the first four-pint milk bottle containing up to 30% recycled High Density Polyethylene

(rHDPE)

• This breakthrough came just weeks after Nampak created a four-pint Infini bottle weighing in at just 32g, representing up to a 20% material saving on the standard four-pint version found in most supermarkets today

• The Infini design is fully protected by relevant patents and design registration.

Nampak Plastics’ Europe famous Infini Bottle

Nampak Plastics’ Europe famous Infini Bottle: Awards

• Best Dairy Packaging Innovation – top award at the Dairy Innovation Awards 2012

• WorldStar Awards 2013 (held in May in Sydney, Australia): Won silver in the Sustainability Award Category beating the Mount Franklin Easy Crush bottle of Coca-Cola Amatil (Australia)

Sky Fall – Nampak All Blue

Thank you! Kealeboga!

Enkosi! Kealeboha!

Dankie! Asante!

Printed matter • BMI. 2013. Overview of the South African packaging industry. • Datamonitor. 2013. Innovation in packaging design and functionality : new developments

in closing mechanisms and labeling design and technology. • Harrod, S. 2011. The future of global packaging: market forecasts to 2016. London: Pira. • Smithers Pira. 2013. Advanced packaging technology world. Vol. 1, Issue 16, Aug.

References

Internet • www.bakeryandsnacks.com • www.beveragedaily.com • www.businessinsider.com • www.cbn.co.za • www.convertingquarterly.com • www.fastmoving.co.za • www.finedininglovers.com • www.foodproducernews.com • inhabitat.com • www.insigniatechnologies.com • www.liquiglide.com • www.packagingeurope.com • www.packstrat.com • packtrack.datamonitor.com • www.sonoco.com • www.youtube.com

References

Innovation in Food and Beverage Packaging in Food and Beverage Packaging 20 th SAAFoST Biennial...

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