Innovation Reading Club - The Art of Start

Post on 02-Nov-2014

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The Art of Not Being a Bozo

About Guy Kawasaki

Evangelizer 10 books

Make Meaning

Business Model

Get Going

The Art of Starting

Cut the jargon

Customer centric

Cascade the message

The Art of Positioning

First Minute

Be prepared Repeat!

The Art of Pitching

Cash flow Ship!

Daily dose of red pill

The Art of Bootstrapping

The Art of Rainmaking

100 flowers

Key influencers Listen to your

prospects

Help others

Pay back society

The Art of Being a Mensch

Conclusions

Specific advice

Grain of salt

Business & Ethics

Suggestions