Innovative Technology in your Marketing Plan

Did You Know...

What Will You Learn Today?

• Inventive Ways to Improve Your Company's Visibility

• Technology that Every Business MUST Utilize For High Growth

• How It All Fits Together

Web Site

• Professional• Frequently Updated• Keywords• Google AdWords• SEO

Blogging 101• Blogging is a good way to

attract traffic to any web site.• Blogs only work when they

meet four of the following five conditions:o Candor o Urgency o Timeliness o Pithiness o Controversy

grownebraska.org/blog

Video Blogging

• Partner with other Bloggers

• Watch other Video Blogs - See how it's done before you try to do it yourself

Online Reviews• Partner with other Bloggers• Encourage online reviews - Google Business

Page, Yelp, etc.

Facebook

• Interacting with potential customers 

• Customer Service• Link to Landing Page• Monitor/Nurture

Twitter

• “Mini Blog”• Only people who are

interested in your business will follow you, making it a perfectly targeted audience.

• www.tweetolife.com

twitter.com/grownebraska

Secrets of the Trade• Hashtags - a way for many different people to

write about the same event and collect it in one place (Example: #growne)

• Tagging - a way to direct certain people involved or people you know would be interested to specific posts (Example: @grownebraska)

YouTube and Podcasting

• Don’t just talk about your product or service. Show potential buyers what it’s all about.

YouTube.com Neal Ely Podcast

Flickr – The Power of Photos

• Flickr started out as a way for amateur photographers to share their pictures

• Now is also a way for businesses to share information about products

• Descriptions are vital!

www.flickr.com/photos/grownebraska/

Professional Photography is Critical

Content is Still King• "If a company creates great content on a regular

basis, it helps people stay engaged with the company and helps them learn more abut the company. In addition, if the company staff is involved, they too will be closer to the services provided by the company and will be able to explain that message more [clearly]. It becomes a training, learning and sharing opportunity both inside the company and outside the company."                      .                            - Brent Pohlman

Repetition is Key.Repetition is Key.

• Research suggests that prospects need to encounter your small business between seven and 12 times before they are ready to purchase. So, put yourself in front of your target market over and over again.

Other Social Media Must-Haves

• Google Business Page• Yelp• LinkedIn• Google+• Foursquare

QR Codes

• Quick to scan in a mobile world.

• Share more information and answer common questions.

• Especially handy for winning the...

Zero Moment of Truth

Register with Directories

• Google Local –  Sign up at https://www.google.com/local/add/.

• Yahoo! and AOL• City Search• Local Directories• Shopping Portals (Google Base, etc.)• Chamber of Commerce• The more links to you, the better!

Social Discounts

• Groupon• Living Social• Zing!Town• GROW Getter

What's the ROI?

Put It All Together

• Just like a traditional marketing plan, you have to have a clear, unifying strategy for your online presence. 

• Tailor your messages to your audiences using the demographics for each site.

• Offer Conversations and Solutions, not traditional advertisements.

• Example: GROW Getter

Tying it in with Traditional Media

• Remember: Repetition is Key• Promote Traditional Marketing Online and Vice

Versa (Example: Press Releases)• Crowdsourcing

Time Saving Tools

• Hootsuite• TweetDeck

Measuring Your Success• How do you measure the ROI of social media

and online visibility?

Google Analytics• A great way to track how you are doing.

Google Alerts

• A way to track your own business• A way to track your competitors• A way to see how Google is picking up your

business.

Google Alerts ExampleGoogle Blogs Alert for: "GROW Nebraska“

Flavors of Nebraska | GROW Nebraska BlogBy sara As a high school senior, I applied for a job as a Nebraska Vacation Guide – the people who spend their summer handing out information about Nebraska tourism.GROW Nebraska Blog - http://www.growneb.com/blog/ Google Web Alert for:

"GROW Nebraska“

Causes on Facebook | GROW NebraskaFacebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, ...GROW Nebraska™ - PhotographyFeaturing genuine handmade products from Nebraska. GROW Nebraska™ businesses products include, woodcrafts, furniture, gourmet foods, gifts, ...

Other Analytics Tools• Contemporary Analysis • Facebook Insights• Hootsuite/Tweetdeck

Reports

And don't forget...• Word of mouth - a personal touch• Marketing is all about the Customer• It's a Learning Process

Learn More

• Learn more about social media and technology by contacting Heidi Garvin at info@grownebraska.org.

• Send any questions to info@grownebraska.org or call us toll-free at 888.476.9632.

• Check out www.grownebraska.org.

Thank You!