Innovative ways of Financing Public Transportation:

Best Practices from Different Cities

Kaan YıldızgözRegional Projects Manager &

Turkey Manager

Regional Public Transport Seminar

Contracting, Financing and Corporate Management

in public transport

13 October 2011Skopje, Republic of Macedonia

PTX2

5 axes for succesful public transport

Adaquate and Stable Funding

4 pillars: 1. increased patronage

2. enhanced efficiency

3. diversified revenue

4. stable funding

Strong and stable sector with good long-term investment prospects

Develop right policy framework to ease the access to funding (fiscal

rules, accounting standards)

New income sources and new technologies

Promote sustainable modes of transport

Improved life-cycle cost of products

PPP initiatives

Conventional Public Budget Sources and Fare

are not the only sources for PT!

TRANSIT + PROPERTY

“Buyers who predict new road and rail links can make a fortune”

12 February 2003

Thanks to D.Wetzel

Don Riley has shown that land

aroundThe Jubilee Line

Extension stations has increased by £13 bn when the

line itself only cost

£3.5 bn to build

Hong Kong - MTR

Dubai Metro

So many cities! New Projects!

• Madrid5 New Metro, 2 Suburban R. StationsProperty Development 150 m Euro

Copenhagen - Orestad

-20000

-15000

-10000

-5000

0

5000

1993 1996 1999 2002 2005 2008 2011 2014 2017 2020 2023 2026 2029 2032 2035 2038 2041 2044 2047 2050

Bogota Metro – Taxing property owners over

price increases

SPONSORSHIPS & NAMING RIGHTS

General

Station & Stop Name

Line Name

Sponsorships for Events

Duration of 3-25 Years

Mainly Co-Naming Agreements (with different

applications)

Long term partnership in comparision with

classicadvertisement

Station Naming Rights

Dubai Metro –13 Stations

– 10 Years

–490 mio $

–3.77 milyon $ per station/year

New York Metro–Barclays

–Atlantic Avenue Station

–4 milyon $

Mall of Emirates Station

New York Subway Barclays Station

Philedelphia AT&T Station

Line Naming Rights

Clevland BRT–Euclid Bus Line “Healthline”

–Under the sponsorship of Cleveland Clinic ve University Hospitals

– 25 Years

–6.45 mio $

Las Vegas Monorail

System Sponsorships

London Cycle Hire

–Barclays Bank

–“Barclays Cycle Hire” – “Barclays Blue”

–25 mio Sterlin

–>Corporate Social Responsibility Budget of Private Companies

Events Sponsorhips

PARTNERSHIP MARKETING & LOYALTY MARKETING

Main Modes of PT

Taxi Parking

Museum& Theather&

Cinema

Other Municipal Services

Toll Bridges

Schools Restaurant & Super Market

Attendence Control

Social Card& Citizenship Serfvices

Advertisement Place

Data Intelligence

Partnership Marketing

Other Transport Services

Low Expenses

Other Applications

Banks GSM Companies

SupermarketsRetail

Other

Payment System

New Sales Channel

& Additional Platform

The Economist, 6 January 2005:Frequent flyer miles – In terminal

decline?

Partnership Marketing Programmes

Thank You!

Kaan Yıldızgöz

Regional Projects Manager

& Turkey Manager

E-mail: kaan.yildizgoz@uitp.org

Innovative ways of Financing Public Transportation:

Best Practices from Different Cities

Kaan YıldızgözRegional Projects Manager &

Turkey Manager

Regional Public Transport Seminar

Contracting, Financing and Corporate Management

in public transport

13 October 2011Skopje, Republic of Macedonia

Advantage Card 75 mio USD’ye

HSBC’ye satıldı

Loyalty Programmes

SEGMENTATION