Using technology

to enter new markets

Marcin Bosacki

Head of International & Social Media

InPost

InPost – who we are?

To e- or not be!

InPost’s solutions to enter new markets

easyPack 24/7 – case study in Poland

Using Facebook to gain new customers

Agenda

Largest private postal group in Poland

30% of unaddressed mail

10.5% of addressed mail

entering e-commerce

Part of Integer.pl Capital Group

Stock-listed on Warsaw Stock Exchange

WMA winner for Growth Category

141 mln addressed items compared to 74.84

mln in 2009

InPost – challengers from Poland

Social mail

Transactional

mail

Direct Mail

Parcels

Less mail is being sent

591 billion euros – world e-Retail spend in 2010

> 2 billion internet users

585 million Facebook users

50% of them logged in on any given day

28% check their Facebook on smartphone before getting

out of bed

Brands are now thinking how to monetize Facebook

58% of Japanese used mobile phone to browse internet at

least monthly

Increasing role of e-, m- and f-commerce

Source: IMR World, Socialbakers.com, Asia-Pacific Technographics Survey

30% of revenues to come from non-mail

Hybrid MailE-invoicing and Mobile

Payments

MVNO – free access

to internet via phone

easyPack 24/7

E-shops on

Facebook

420 machines in Poland

Self-service pick-up points for

collecting and sending parcels

SMS / email notification about

the parcel in the machine

800 machines in total in Poland

User and producer of the

machines

Shortly new machines for

Estonian Post

5 new countries in 2011

SizeNumber

of boxes

Max dimensions

(in cm)

Size A 32 8 x 38 x 64 cm

Size B 32 19 x 38 x 64 cm

Size C 12 41 x 38 x 64 cm

37.45% of parcels collected

between 18:00 – 8:00 97% delivered day after posting

51% of parcels collected within 6

hours after leaving it in the

machine

* Source: InPost, data from October ’10 – February ‘11

New opportunities for e-retailers

Case studies - selling „Avatar”

movie & „Killzone 3” game

500 parcels pre-entered into

selected machines

Customers – making a purchase,

confirmation of payment and

instand availability to collect

parcels

Sales starts from midnight

~ 200.000 fans on Facebook

Paczkobranie – „Parcel-sweeping”

Pick up the box and win the physical

award from our e-commerce

partners

Best social media

campaign in 2010

in PolandStart 299 fans

End of 11th edition

184 515 fans

~ 18.000 new customers – Parcel-riddle

Pick up the box and using

hints guess what award is

hidden in the parcel

Go to the easyPack 24/7 and

find out if you win the award

Only a few main awards but

each participant received a

discounts coupon for circa

400 euro to be used in 52 e-

retailers

~ 5.000 – new users with InPost LOVE

InPost LOVE

Sending „Love letter” using

hybrid mail linked with FB

Pick up a friend to give a present

Friends to choose easyPack 24/7

for collecting their present

Member get member

Channels:

Radio

Outdoor

Social Media

5.000 new users in 3 days

InFlavo – new sales channel via Facebook

InFlavo - Facebook application which

allows companies and individuals to sell

their products through via Facebook

Integrated with payments and delivery

options

easyPack 24/7 as a major delivery

channel – creating demand for the solution

InFlavo

InFlavo Commercial – 100 e-shops

InFlavo Friendly Shopping – 1456

individuals

InFlavo Market – all products listed

with a breakdown by categories and

prices

FreeM – new MNVO with targeted ADs

Pick up the WWW AdvertisementStart Landing Page

Free surfing After 300 kB or after 30 minutes

next advertisement… and free surfing again

Using technology to enter new markets

mobile ADs

m-commerce

e-commerce

f-commerce

mobile

payments

easyPack 24/7

Thank you for your attention

Marcin Bosacki

Head of International & Social Media

InPost