What is the next

big thing for your category?

Insight + foresight

Key Influencers Identified/Analyzed

“Sticky” news & Groundswell Tipping Points Emerging Benefit

Spaces

Our Outside-In Approach

It’s 2004…

“The Motorola Moto Razr V3 is the ultimate see-and-be-seen phone for style mavens

who don't care about price”

- PCMag, Nov 2004

“The V3 delivers in all areas and is one instance where a cell phone has stood up to the

excitement”

- CNET, July 2006

The result:

Dane JensenSenior Research Director – Market Opportunities & InnovationGfK Custom Researchdane.jensen@gfk.com+1 212 240 5581