Post on 17-Nov-2014
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transcript
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TEDx HSLU (5 June 2014)
Resilience:Key to Successful Innovation
Prof. Dr. Laurence WelfordFaculty of Business Administration
SRH University, Heidelberg
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Societal Productivity
Health
Leisure
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Health
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1998 2008 1988 2001 1994
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Erbi
tux
Xolai
rTy
sabr
iVe
ctib
ix
Cimzia
Solir
is
Luce
ntis
Antibody-type
Introduced in 1998,SYNAGIS was the first humanized monoclonal antibodyto be approved for prevention of an infectious disease. Monoclonal antibodies: the first 20 years
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Health
Productivity
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“... the Mac is to become the center of
your Digital Lifestyle”
“With appropriate application software,the Mac can add tremendous value
to these devicesand become a central part of your life
... so you just can’t get on without it”
Apple’sDigital Hub Strategy (2001)
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iTunes Store
PodcastsVideo Apps Rentals HDiTunes iTunes iTunes Store
Sources: Apple Inc. Form 10-K (2002-2010 incl.)
DesktopsLaptops
iPodMusic-rel. Prod + Serv.
iPhone
Software, Peripherals
Annual Sales 2000-09 ($ Billion)
The iPod brought Apple computers into the “relevant set” for a new set of customers: iTunes was a significant factor.
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000
Stock Price 2000-12 ($ per share, adjusted)
$750
$500
$250
$800
$800
$800
$800
$800
$800
$800
$800
$800
$800
$800
$800
$800
Sources: Apple Inc. Form 10-K (2002-2013 incl.)
$42.9
$5.4 $5.7 $6.2 $8.3 $13.9 $19.3 $24.0$37.5
DesktopsLaptops/PortablesiPodMusic-rel. prod + serv.
iPhone
Software, Peripherals
iPad
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000
$65.2
$108.2
$156.5
$8.0
Annual Sales 2000-12 ($ Billion)
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Productivity
Health
Leisure
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2013
5.4 Billioncans sold
1987 - 1992
5 Yearson Austrian marketuntil first expansion
1984 - 1987
3 Yearsfrom contract
until Austrian launch
2 Yearsproduct & packaging
development
200 packaging proposals
3000 Pagesscientific
product documentationin 1 country in 166 countries
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Inspiring. Different.
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Productivity
Health
Societal
Leisure
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CompetenceOrientedResearch andEducation
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CORE - “Aligned with the Zeitgeist”
"Employers will want people who can think,
as well as memorize facts."
Education Section of The Guardian Newspaper (13 Jun 2013)
Our traditional education system trains usto MEMORIZE FACTS stored in textbooksand then regurgitate them in an exam
Our traditional education systemtrains us to MEMORIZE FACTS
stored in textbooksand then regurgitate them in an exam ...
But as modern professionals,we can’t acquire knowledge in this way,
because the knowledge we need isn’t static- IT’S ALWAYS CHANGING
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“The job that studentsand policymakers need done
is the bestowal of the insights and skillsnecessary not just to make a living,
but to make the most of life ...”
“In a world where online learningbegins to pre-emptclassroom learning,
mentoring will replace lecturing”In addition to the economic goals of
providing education (wage-earning advantage) ...“are the jobs of discovery, memory and mentoring ....”
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The SRH Advantage
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“It’s been a White-Knuckle Ride”
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Challenges
• Students need to become familiar with andunderstandall key aspects of Sales Management
• Students develop ability to “sell ideas”,even if they will never work as “salespeople”
• Tap into their desire for creativity and problem-solving• Give students a sense of achievement, on completing
the course - rather than simply "ticking the box"
Vision and Design of the “Sales Management” CourseTHE DRIVER: ”What will the students need to know, and need to understand,
and how can we make this relevant, interesting, and of enduring value to them?”
Prac
tice
+ Coa
ching
Know
ledge
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Only a “General Briefing” was provided:to resemble “Real Life Scenarios” and to leverage individual creativity
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How do the Students* React to CORE...?Kern-Reaktionen
Sehr interaktiv, abwechslungsreich.Face-to-face meetings
Effort to make aninteresting course.
Respectful, and always tries to help
The Project Work - Learning by doing
Very detailed and organizedplan of every session
(good to follow)
Professor is clearlypassionate about course material. This
attitude is contagious, motivatingstudents to
participate in class
Compact design of the course allows for students
to fully immerse themselves and engagein the course material
*Verbatim written comments from Students.Sales Management (Jan-Feb 2014)
Highly interactive and engaging- taking a boring topic and
making it very creative
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ProductivitySocietal
Health
Leisure
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PASSION CARE
CREATIVITY
ENERGY
TIME
COURAGE
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Maya Angelou(04.04.1928 - 28.05.2014)
“All great achievements require time”
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One Final Thought ...
• Focus on what’s important•Capture the good things• Develop from the negatives• And if things don’t work out,Take another shot!
INNOVATION is like Photography:
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Danke für Ihre Aufmerksamkeit !
Thank you for your attention !
Prof. Dr. Laurence WelfordFaculty of Business Administration
SRH University, Heidelberg
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For Further Information / Additional Sources:
• https://www.synagis.com/
• Steve Jobs introduces Original iPod - Apple Special Event (2001).https://www.youtube.com/watch?v=SYMTy6fchiQ
• http://energydrink-de.redbull.com/unternehmen
• Keller, KL (2008). Red Bull: Building brand equity in non-traditional ways. In: Best PracticeCases in Branding - Lessons from the World's Strongest Brands. Pearson Prentice Hall.
• http://www.pussanga.com/
• http://www.hochschule-heidelberg.de/de/studium/nach-dem-core-prinzip-studieren/
• https://www.youtube.com/watch?v=JcMUCnDfAXc