Instagram marketing - what to do with 1m followers and how to get them

transcript

Instagram marketingwhat you can do with one million followers (and how to get them)

social influence specialist kirsten jassies

@kirst_enjjustK.nl

dinsdag 10 juni 2014

instagram stats

source: http://expandedramblings.com/index.php/important-instagram-stats

instagram stats• Instagram has had 20 billion photos posted (20 miljard)

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes• 70% of all instagram users (220 million) log in at least once every day

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes• 70% of all instagram users (220 million) log in at least once every day• Busiest day on Instagram: Thanksgiving 2013

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes• 70% of all instagram users (220 million) log in at least once every day• Busiest day on Instagram: Thanksgiving 2013• 34% of US teens & millennials (ages 14-34) use Instagram

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes• 70% of all instagram users (220 million) log in at least once every day• Busiest day on Instagram: Thanksgiving 2013• 34% of US teens & millennials (ages 14-34) use Instagram• Most instagrammed city: New York

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes• 70% of all instagram users (220 million) log in at least once every day• Busiest day on Instagram: Thanksgiving 2013• 34% of US teens & millennials (ages 14-34) use Instagram• Most instagrammed city: New York• Most instagrammed location: Siam Paragon shoppingmall Bangkok

instagram stats• Instagram has had 20 billion photos posted (20 miljard)• 1,4 million dutch people, 536.000 visit daily• 13% of Internet users use Instagram • Most liked photo ever: Kim Kardashian - Kanye West wedding, 2.26 million likes• 70% of all instagram users (220 million) log in at least once every day• Busiest day on Instagram: Thanksgiving 2013• 34% of US teens & millennials (ages 14-34) use Instagram• Most instagrammed city: New York• Most instagrammed location: Siam Paragon shoppingmall Bangkok• Most used hashtag #LOVE

@kirst_enj

my most iked pics are the ones with a story, from me and my family. The personal the better. Just beautiful pics work too :-)

@negin_mirsalehi

Forget about the selfies, it's all about the WEfie when you're having fun! Using my new@SamsungCamera #WefieNX

Forever grateful to@queensland for being able to take my dad on this journey. We will never forget this adventure together! Thanks. #visitgoldcoast #thisisqueensland #room753

@croyable

Good food , good drinks , good company , and the view is not bad either by mirko1704

richkidsofinstagram.tumblr.com

@bartsfishtales

Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sauce! Mix garlic, capers, fresh parsley, mint, basil, olive oil, vinegar, dijon mustard, some lemon, pepper and salt and your Fresh Herb Sauce is ready! In the next episode we will put the sauce next to wild Alaskan salmon, baked on the skin.

@bartsfishtales

Today I got some help from Ruben, a young TV presenter from @bastatv. He is helping me make a Fresh Herb sauce! Mix garlic, capers, fresh parsley, mint, basil, olive oil, vinegar, dijon mustard, some lemon, pepper and salt and your Fresh Herb Sauce is ready! In the next episode we will put the sauce next to wild Alaskan salmon, baked on the skin.

@annstreetstudio

Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo

@annstreetstudio

Part 1: It's a date!... or is it a con? #TheLincolnJob @LincolnMotorCo

instagram tips&trickstell stories, use and research hashtags, check stats, be social

tell a beautiful, consistent, personal story

• create pics by using a smartphone , a filter and edit with apps like camera+, diptic, litely, over, a beautiful mess or facetune

• post personal pics, behind the scenes, diy’s

• for example: use the same filter, photo-object, or photo-angle all the time

• use app instapload if multiple users add pics to the same account

research & use hashtags#ootd #fromwhereistand #thingsorganizedneatly #fromwhattheysee #throwbackthursday #thinkofyourownhashtag #donotuseyourbrandname

> iconosquare.com

check your instagram stats

be social: #follow #feature & engage

instagram advertising

source: Adage http://adage.com/article/digital/monthly-cost-instagram-ad-campaign-approach-1m/292441/

instagram advertising• Campaigns with influencers, check instabrandlab

• Test group advertisers: Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal, Starwood

• Taco Bell announced last week that it would use Instagram ads as part of the roll-out of its breakfast menu

• Instagram has also recently donated ad space to the non-profit Charity Water

• Advertising costs between 350.000 - 1.000.000$ a month

• CPMs are based on factors like targeting (gender and age are the only parameters now available), reach and frequency

Top 50brands oninstagram

• 52 brands have over 1 Million

Followers (up from 48 last

month)

• 6 brands and companies have

over 3 Million followers:

National Geographic, The Ellen

Show,Nike, Victoria’s Secret,

Forever 21, 9GAG

• First brand to pass 5 million

Followers: National Geographic

• Most hashtagged brands:

#VSCOcam, #Nike, and #Disney

SOURCE: NITROGR.AM

dutch brands on instagramcheck instagids.com to find dutch people and brands

check webstagr.am for dutch hashtags

shopping & buyingthrough instagram

@donalddrawbertson

#worldcup

sells his art through fashion

app trendabl (sharing,

discovering and shopping fashion) :

@foxandfawn

foxandfawn Beautiful maxi dress by Wildfox! Semi sheer pilled french terry. Made in the USA. SZ. S. $34.95. foxandfawn SOLD! @teassmith 5d

foxandfawn Sorry ladies! She called first @erinkobrin @sydneyfrances 5d

@venzedits

more instagram?• Check my blog justk.nl for this keynote• Follow me on twitter, linkedIn, and like my facebookpage• Need help with instagram? Hire me for advice• Questions? Ask me on twitter @kirst_enj• Two persons that add kirsten jassies on LinkedIn will get FREE instagram advice > so link!

Instagram marketing - what to do with 1m followers and how to get them

Social Media