9InstagramBusinessest ips for

Oct.‘10

<100

110 80

130

Dec.‘10 2011 2012 2013

Is one of thefastest

Instagramgrowing

social networks.

milmilmil

mil

130millionGaining

in two years.users

Photos are uploaded

Instantly via mobile devices

### #hashtags,

with����������� ������������������  the����������� ������������������  ability����������� ������������������  to����������� ������������������  add

geotags,

“& captions.

Other users can then view those photos and share, like, or

comment!

45 million photos uploaded a day,

With over

Instagram represents a

powerful network!

So how can you

tap intothis visual community?

story1. Tell a

The genesis of your business is a great place to start.

Reinforce your brand by posting relevant

photos.

Use this avenue to expose a more

intimate side.(to your company of course)

Showing

employeesand their

workplaceputs a...

face,and...

place,behind the name.

freshvariedand

2. Keep content

The same images get

BORING!

Keep a general theme, while still including

variation.

The occasional

randompost is also welcome.

qualityoriginal,3. Post

photos

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to����������� ������������������  post����������� ������������������  grainy����������� ������������������  photos,

company.But����������� ������������������  you����������� ������������������  are����������� ������������������  a

Becriticalabout what you post.

lightingLike a seasoned photographer,

takes

compositioninto account.

and

aboutselling4. Instagram isnot

conversation.

communityInstagram is a

&

Sell your company’s

communitynot your products!

popularity5. Use existing

networks to draw

Make it known you are

activeon Instagram via your blog,

Facebook, Tumblr, etc.

Share photosto other networks to

popularize your Instagram.

Having the same user name across networks makes it easier for followers tofind you.

follow6. Connect with and

Observe what other companies do well and emulate what

works for you.

Don’t be afraid to comment or like

Their followers will see how active you are.

their posts.

hastags7. Utilize

exposure.hashtags to gainUse trending

#popularThe more

the tag,

The more views & likesyour post will receive.

brand specificIn addition, create

hashtags...

tag youin posts.

So users can...

UGC8. Emphasize

(User Generated Content)

contestsUse

to generate positive UGC.

#CaptureEuphoria Like Ben and Jerry’s

contest.

Not only did it generate a lot of

UGC...

They also showed their appreciation publishing local winners.by

stats9. Track your

Use third party apps to

monitoryour Instagram

activity.

FromFollowers,

Likes & Comments,to

Relationships.and even

Watch your business Grow!

1. Story 2. Fresh & Varied 3. Quality

Looking Back...

6. Follow4. Don’t Sell!

5. Use Networks

7. Hashtags 9. Stats8. UGC

Instagram!Can’t wait to see you on

TaylorCreated by:

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