Outline: Company Overview Product Description SWOT Analysis Canada Macroeconomic

Conditions Marketing Strategy Conclusion Questions

Theme Park: Adult Oriented Disney

Theme Park Resort would contain:

◦ Water Park(s)◦ Golf courses◦ Sports complex◦ Numerous hotels,

shopping, dining, and entertainment offerings

Ski Resort:◦ Ski Lift◦ Rental Equipment◦ Skiing and

Snowboarding◦ Snow tubing◦ Hotels◦ Restaurants and bars◦ Health spas:

Saunas, Hot tubs, Swimming Pools

Cruise Line: Contains areas designed

exclusively for various age groups, including toddlers, young children, teens, and adults

Toddler pool features interactive fountains and splash zones

“Oceaneer Lab” - Computer simulator allows kids to "steer" in and out of port◦ LED screen offers Disney

movies and television programs

Spa and Quiet Cove – Adults Only

Population: 31.4 million.

Languages Spoken:English 59.3%, French 23.2% (both official); other

17.5%

Ethnicity/Race:

-British Isles origin 28%

-French origin 23%

-other European 15%

-Asian, African, Arab 6%,

-Mostly mixed background 26%

-Indigenous Indian and Inuit 2%

Religion: 75% of population Christian with 45% Roman Catholic and 29%

Approximately 90% of the population in Canda is concentrated within 100 miles (160 km) of the US border.

Median: $55,016

Household Income $

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Rich in resources:

-Canada is the fifth largest energy producer in the world.

-Canada is also in the top five worlds’ produces of natural gas, copper,

zinc, aluminum, nickel, and gold.

Major industries :

-Motor vehicles and parts,

-Machinery and equipment,

-Aircraft and components, and other diversified manufacturing.

-Canada has large industries in fish and forest products, and processed

and unprocessed minerals.

Canada’s economy is about 75% dominated by the service industry

Canada has the ninth biggest economy in the world and is the world’s eighth biggest trader.  -GDP (PPP) is $1.178 trillion, and the per capita is $35,300, 7th in the world.

The GDP composition by sector :2.3% agriculture29.2% industry68.5% services.

- Foreign exchange rate: W/ US dollar is at 0.946431.

- Inflation rate: 2.2% Steady.

- GDP real growth rate: 2.7%. in 2007

- Unemployment rate: 6.0%.

North American Free Trade Agreement: NAFTA

North American Agreement on Environmental Cooperation

North American Agreement on Labor Cooperation.

European Free Trade Association: ◦ Ireland, Norway, Switzerland, and Liechtenstein.◦ Now negotiating a free-trade deal w/

Top import market: w/US with 54.9% share of total imports.

- Following was China with8.7%, - Mexico with 4.0%, - Japan with 3.9%, -Germany with 2.8%, - UK with 2.7%.

Main trading partner: United States with 81% share of total exports.

-Following the UK has 2.8%, - Japan with 2.1%, -China with 1.7%, -Mexico with 1.0%.

Exports by Industry: Imports by Industry:

Strengths:◦ Resources◦ Business Experience◦ Low-Cost Strategy

Weaknesses:◦ Large Workforce◦ High Overhead

Expenses

Opportunities:◦ Expansion◦ Entertainment

Industry

Threats:◦ Foreign Competition◦ Economic Aspects◦ Oversaturated

Markets