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Integrated Sustainability
Assessment and Reporting
Algarve (Portugal)
22nd October 2007
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INDEX
� INFORMATION ON CALVIÀ: IMBALANCES
� TOWARDS A SUSTAINABLE
DEVELOPMENT TOURISM: ACTIONS
� SUSTAINABLE COMUNICATION LEVELS
� PILOT PROJECT: CoPraNet
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
� 145 km2
� 23 beaches (54 Km. of
coast)
� Mediterranean attractive
� 90% tourist activity
� 60.000 tourist units
�2.000.000 tourists/year
� Picks 170.000 habitants
Mar Mediterráneo
Menorca
Mallorca
Ibiza
Formentera
CabreraMallorca
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
� 80�s lost part of attractive
of destination
� Lost of tourist income
� High unemployment out of
season
� More than 100 nationalities
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
Unemployed Citizens Calvià 2006
0,00
1,00
2,00
3,00
4,00
5,00
6,00
enero
febre
ro
marz
oabr
il
mayo
junio
julio
agosto
sept
iembre
octubr
e
novie
mbr
e
diciem
bre
% Unemployed
90´s Local Development on Sustainable Tourism
� Tourism Excellence Plan: Quality Development Plan
� Local Agenda 21 (Rio Janeiro 92)
� 1995: 1st Plan of Action of Calvià
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
Sustainable Tourism ACTIONS
� Marina Reserves: 1017,45 Has
� Galatzó Rural Estate: 9% of Territory
� 69% of the Territory is High Protected
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
� Recycling Agreements with Tourist Sector
� Water Recycling Plan
� European Winter Plan
� Paseo de Calvià: 21 km
Sustainable Tourism ACTIONS
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
COMMUNICATION ACTIONS
� INTERNAL COMUNICATION
Local Citizens and Stakeholders
Tourists in Calvià
� EXTERNAL COMUNICATION
Sustainable Tourism Promotion
Sustainable and Tourist Networks
COMUNICATION
Sustainable Actions and Projects
Tourist and Sustainable Indicators
Alternative Tourist Offer: Nature and Cultural
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
INTERNAL COMMUNICATION ACTIONS
I. LOCAL CITIZENS AND STAKEHOLDERS
1. Tour-operators and Hotels Regular Meeting
Hotels Associations and Tour-operators
Analysis of the season (present and future)
Analysis of Indicators
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
INTERNAL COMMUNICATION ACTIONS
I. LOCAL CITIZENS AND STAKEHOLDERS
2. Local Agenda 21 Working Groups
Citizens, local associations and NGOs.
Analysis of Sustainable Development of Municipality
Tourist indicators and Initiatives
Actions Proposals
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
INTERNAL COMMUNICATION ACTIONS
II.TOURISTS IN CALVIÀ
1. Sustainable Initiatives Communication
Environmental Information: leaflets
Marina Reserves and Quality Beaches
Information: panels and leaflets
Tourist Sustainable Information Activities
European Winter Program
Tracking in Calvià
Galatzó Rural Estate
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
EXTERNAL COMMUNICATION ACTIONS
1. Official Tourism Web Page: www.Visitcalvia.com
History, Culture and Local Identity Information
Nature and Environmental Information
Alternative Tourist Offer: Galatzó, Tracking,
European Winter Program.
2. Tourism Alternative Fairs: Hannover
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
I. SUSTAINABLE TOURISM PROMOTION
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
EXTERNAL COMMUNICATION ACTIONS
1. Xarxa Balear de Sostenibilitat (XBS)
www.al21.caib.es
Regional Sustainable Network of Local Agenda 21
Communication on Common Indicators System.
Communication Sustainable Development Projects.
II.SUSTAINABLE TOURISM NETWORKS
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
EXTERNAL COMMUNICATION ACTIONS
2. Costal Practice Network (CoPraNet)
www.coastalpractice.net
II.SUSTAINABLE TOURISM NETWORKS
INTERREG IIIC Project: 21 Partners (Regional and Local Governments, Institutes, Universities, and NGOs).
QualityCoast Label for Coast Tourist Destinations.
�Certifies the willingness of a municipality to highlight sustainable
development of tourism in its marketing programme targeting
domestic or international visitors�
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
EXTERNAL COMMUNICATION ACTIONS
II.SUSTAINABLE TOURISM NETWORKS
OBJECTIVES:
Cooperation Network of exchange of information
Improve the efficiency of Coastal Policies through the development of Actions Plans
Identify Sustainable Indicators Systems
STIMULATE PARTICIPATION between Tourist Stakeholders
STRENGH TOURIST INFORMATION
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
EXTERNAL COMMUNICATION ACTIONS
II.SUSTAINABLE TOURISM NETWORKS
Quality Coast Tourism Milestones (QCTMs):
Quality of Information available to Visitors in:
6 Thematic Areas and 18 QCMs
�NATURE
�CARRYING CAPACITY
�ENVIRONMENTAL QUALITY
�SOCIO-ECONOMIC
�OTHERS
TOURISM SUSTAINABLE COMMUNICATION
CALVIÀ EXPERIENCE
Integrated Management
Sustainable Mobility
Eco-Label Accommodation
Leisure and Recreational Activities
OTHERS
Local Participation, Training and Education
Tourist and Local Satisfaction
Cultural Authenticity and Local Identity
Traditional Activities, Accommodation and Food
SOCIO-ECONOMIC
Waste Collection, Management and Recycling
Water Management
Bathing Water Quality
Safety and Security
Availability of Quiet Areas and Towns
ENVIRONMENTAL QUALITY
Balance Between Unbuilt Vs. Built Conservation
Tourism PressureCARRYING CAPACITY
Accessibility of Natural Areas
Biodiversity
Information on Nature Experience
NATURE
QCM (18)Thematic Area (5)
Integrated Sustainability
Assessment and Reporting
Algarve (Portugal)
22nd October 2007