•Manufacturing computer memory modules•Producer of the first microprocessor•IBM’ s new line of personal computers•The dominance of the market•90’ s transformed into global corporation

MINOR PROBLEMS

OVER CAPACITY

Solution:•Creating in close cooperation with customers•Just in time production

DEFECTIVE PRODUCTION

Solution:•İmplementing TQM strategy

NON-QUICK RESPONSE

Solution:•Developing R&D Depertmant

FOCUS ON DIFFERENT MARKET

Solution:Focussing the unique product

MAJOR PROBLEM

ALTERNATIVE SOLUTIONS

BEST SOLUTIONS

MARKETING BASED MANAGEMENT & CROSS FUNTIONAL TEAMS