Post on 29-Nov-2014
description
transcript
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Introduction to
by
Janos Keresnyei, CEO Riglersystem Europe Ltd., Pecs, Hungary
Welcome
Novi Sad, 13.07.2012
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Tangible Assets Intangible Assets
INDUSTRIAL ERA KNOWLEDGE ERA
Buildings, machines, raw materials, inventory...
Inventions, technologies, designs, brands…
Changes in Value Creation
“PHYSICAL VALUES” “NON-‐PHYSICAL VALUES”
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Tangible Assets Intangible Assets Buildings, machines, raw
materials, inventory... Inventions, technologies,
designs, brands…
Do Managerial Issues remain the same?
• Monetary valuation • Inventory & recognition
• Maintenance, management • Operation - utilization • Protection, lower risks • Income / business wealth
ü ü ü ü ü ü
YES ...However, some Changes are required
In Universitxy Management
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Intellectuals / Intangibles in businesses
Business Idea
Business Method
Product Concepts Business Names
Trade-marks
R&D Results
Data Bases
Particular Rights
Relationships
Patents
New service ideas
Sales Method Advertising strategy
Customer Lists
Subscription contracts
Purchasing Method Professional Experience
Inventions
Production Method
Technical know how
Chemical formula
Web content Original Designs
Software concept
Blueprints
Product development
Domain names
Packaging Forms
Brands
Advanced Technology
About 80% of the stock market value is in Intangible Assets, namely in Intellectual Property Assets!
Training Materials
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Intellectual Entities in Business
IC
IA
IP
P Patents The most valuable…
Intellectual Capital All intangibles / knowledge…
Intellectual / Intangible Assets Explicit knowledge…
Intellectual Properties Specific, high-value…
The Integrated IC Model™
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Definition of Intellectual Asset (IA)
Criteria which must be fulfilled for being an IA:
C1 – well-DOCUMENTED,
C2 - CONTROLLED by the business,
C3 - Its COST IS MEASURABLE, and
C4 - Probability of FUTURE BENEFITS.
(Derived from IAS38)
Intellectual Asset is a Non-physical Asset in nature with ECONOMIC BENEFITS.
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Economic Benefits 1 – more PROFIT
IAs’ contribution to economic performance
SCHEMA OF INCOME STATEMENT
Revenue
Expenses PROFIT
Higher Revenue • More sales • Price premium • License income • Price of IA assignment
Lower Expenses • Reduce costs of production • Less marketing expenses • And so on…
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Definition of Intellectual Asset Management (IAM)
Intellectual Asset Management is a generic term for all activities, namely for the
acquisition, recognition, management and finally, the exploitation of Intellectual Assets
in order to achieve their strategic and economical advantages.
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
The acquired RS IAM Capacity is suitable for identification, registration, management, valuation
and utilization of all intangibles.
Complex solution for developing and maintaining high level Intellectual Asset Management Capacity –
IAM CAPACITY and IAM CULTURE in business organizations.
It provides the user with
• unique METHODOLOGY, • advanced TECHNOLOGY and also • a broad IAM KNOWLEDGE content.
The Solution: RIGLERSYSTEM™ (RS)
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
How can you obtain RS IAM CAPACITY?
Under LICENSE AGREEMENT there is a customized Riglersystem™ Development Project for building the Ideal RS IAM Capacity. The main contents of it: • Management consulting, strategic alignment of the system • Assessment and analyses of the organization’s actual situation • Adaptation of RS IAM Processes, integrating them into operation • Advising, forming legal regulation, work-flows, motivation system • Providing, installing and implementing the Riglersystem™ Software • Knowledge content customization, filling up the software • IA Audit, data entry, forming an Initial Portfolio • Training and development sessions and other required support.
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Typical applications in business organizations
C1 C2 C31 R&D Organization X2 High Tech Business X3 University, College X X X X4 Multinational Corporation X X5 Business Consultant X X X X6 Venture Capital Firm X X X7 Patent and Trademark Office X8 Mediator Business X9 Financial Institute X X10 Accounting Service Company X11 Technology Broker X12 Cluster Organization X X X13 "Creative Industry" Management X14 Funding Organization X X1 Master License Partner MLP Agreement
A BC
Application of RS IAM CAPACITY
# Licensee OrganizationsType of application
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
General Benefits
• Established, high level IAM Capacity and Culture • Permanent and systematic IAM Best Practices • Proper TECHNOLOGY for all users’ demands
- Workflow functions for co-operation - Centralized data base / IA Portfolio - Incorporated, flexible IAM Knowledge content
Optimal financial, strategic and tactical benefits of the well-managed IA Projects / Portfolio.
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
1/ INTELLECTUAL ASSETS’contribution to economic performance: - Ideas and other intangibles are identified, evaluated, and transformed into real, productive assets - Assets can be incorporated into products and services, assigned or licensed - Better utilization, higher return on R&D and innovational investments - Lower operation risk on the market (legal freedom and/or protection) - Preparedness for technology transfer agreements - Well-supported management decisions for asset development, application 2/ INTELLECTUAL WEALTH recognition and management: - Intellectual Wealth is recognized, visible, and monetary valuated (no “hidden assets and liabilites”) - Higher market value of the company - Well-prepared for Due Diligence processes before transactions - Easier and more beneficial M&A and other transactions - More attractive for investors and bankers due to the awareness of the Intellectual Wealth - Fullfilment of compliance requirements.
Advantages for an ENTERPRISE
© 2011 Riglersystem Europe Ltd. office@riglersystem.com
Basics Problems Solution Benefits Overview Application Services
Discussion?
Riglersystem Europe Ltd. 7625 PECS, Dr. Majorossy I. Str. 36.
Telephone: +36 72 507 153 E-‐mail: office@riglersystem.com
www.riglersystem.com
Contact, more info
Janos Keresnyei, CEO Email: janos.keresnyei@riglersystem.com
Phone: +36 30 916 8100