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Session code:

53rd ICCA Congress

Intellectual Capital: Theory and Practice, and its impact on destination competitiveness

###

Günter Koch, Prof. DI President, Humboldt Cosmos Multiversity, Tenerife

and Co-Founder the New Club of Paris www.execupery.com

Turning around and proving the value of a large R&D organisation

% of US Employment

1860 2000

80%

50%

0% 1920

Service

Manufacturing

Agriculture

Source: US Department of Commerce, Bureau of the Census 2003

The new employment economy

1930 2020

Strategists & coordinators

Knowledge workers

Service and Office

workers

Manual Workers

100%

50%

0%

Intellectual Capital is taking over

Market value of S&P 500 enterprises

1975

Tangible Assets

Intangible Assets

2005

Quelle: Ocean Torno

80%

20%

What today’s technology will do

to tomorrow’s jobs

Probability that

computerization

will lead to job

losses

Dentists (0.004)

Athletic trainers (0.007)

Chemical engineers (0.02)

Machinists (0.65)

Retail salespersons (0.92)

Accountants (0.94)

RELATIONAL

• Customer Contracts

• Formal Alliances (JVs, Supply Agreements)‏

• Customer Relationship

• Stakeholder Support

• Opinion Leadership

STRUCTURAL /

ORGANIZATIONAL

• Systems

• Formalized Processes

• Codified Knowledge

• Patents

• Brands

• Informal Processes

• Quality of Corporate Governance

HUMAN

• Acknowledged Skill Sets

• Experience

• Employee Loyalty

• Top Management Quality

• Problem Solving Ability

• Motivation to Loyalty

Intellectual Capital Assets

Tangible

Assets

Intangible

Assets

http://www.newslettercartoons.com/catalog/browseall/2.html

A reference model for IC analysis

Potential for

creating

values

Core

Processes

Results

Vision

Knowledge

Goals

Corporate

Goals

Financial

Results

Non

Financial

Results

Human Capital

Structural Capital

Relational Capital

Core Process1

….

Core Process

© U. Schneider, Graz und G. Koch, Wien The “Koch-Schneider Model” @ ARC

IC

networks

develop

Technical and Financial Apparatus (Scientific Societies + Insurance + Unions)

Suppliers (Ship parts + Projects +

Steel + …

+ Society Certifier)

Research Organizations

and Professional Training (Universities + Research

Institutes +

Professional Training)

Government and Agencies (Ministries + Departments Development

+ Agencies + Funds)

Producers (Shipyards)

Users (Shipowners)

Six different analysis modes:

Basic Scorecard

Global Ranking

Create your own Scorecard

Cross-Country Comparison

Global Over Time Comparison

World Map

8.90

8.83

9.10

9.11

8.20

9.17

5.07

5.13

4.88

5.59

5.16

4.65

Germany Mexico

World Bank’s “Knowledge Assessment Methodology” (KAM).

KEI (Knowledge Economy Index)

KI (Knowledge Index)

Economic investment regime

Innovation

Education

ICT

Basic Scorecard example

Technology

readiness

• Internet access

• Broadband supply

City gateway

• International tourists / passenger flows

• International meetings

Intellectual capital

& innovation

• Classroom size

• Literacy

• Entrepreneurial Environment

Tools for a changing world

7 emerging cities, measured on 10 categories and 60 variables

(examples of variables)

Demographics &

livability

• Cultural vibrancy

• Working age distribution

Transportation &

infrastructure

• Public transport

• Transport coverage

• Housing

Sustainability &

natural environment

• Air pollution

• Park space

Quality of life

Ease of doing

business

• Ease of starting-up business

• Consulate services & Visa agreements

• Workforce legislation

• Risk climate, resolving insolvencies

Cost

• Cost of telecommunication

• Tax rates

• Consumer price index

Economic Clout

• Number of international headquarters

• Financial & business services

• Foreign Direct Investment (FDI)

Economics

Tentative Ranking after the different criteria dimensions Opportunity ranking of the 7 emerging cities

Aspects of the

Knowledge Universe

The New Club of Paris

The New Club of Paris

Countries follow

NCP’s approach

• Austria

• Finland

• Malaysia

• Morocco

• (Serbia)

• (Romania)

Current project:

profiling the

Kosice region

in Slovakia

…

Romania: a double tiers approach -

universities & regions

<published> <To be published in 2015>

University

IC reporting

became law

in Austria

2006

Human,

Structural,

Relational

capital

Key œuvres created in Vienna

Coffee Houses:

• Theodor Herzl

• Leo Trotzki

• Wladimir Lenin

• Josef Stalin

• Adolf Hitler

• Franz Kafka

• Robert Musil …

Coffee Houses as

intellectual incubators

Coffee Houses are

incubators - everywhere

In 1698, the owner of Jonathan’s coffee

house in Exchange Alley began issuing a list

of stock and commodity prices - “The Course

of the Exchange and other things”

… so starts the

London Stock Exchange

References : „Aalto University‘s Campus for societal Innovation“ (ACSI)

or the Tenerife based Humboldt Cosmos Multiversity

Micro-Universities everywhere

Knowledge Regions / Places

Prof. DI Günter Koch

Vienna, Austria

+43-699-19412152

koch@execupery.com

www.execupery.com

www.humboldt-cosmos-multiversity.com