Post on 22-Jan-2018
transcript
The key to a successful journey is in the planning!
It’s a Long Journey…. You Better Have a Plan!
Joe Hines: 714-872-0561
Why Do You Need A Personal Brand?
• It will help you get noticed among your competition.
• When companies recognize your value or unique differentiation, they’re more likely to want to know more…
Makes you unique and invaluable.
Helps you stand out among your peers.
It's what is valuable about you that prospects need to be able to recognize quickly. Joe Hines: 714-872-0561
Our Networking Advertisements
Elevator Pitch
“I am a quality manager in aerospace / defense manufacturing with a six
sigma black belt certification.
What you doIndustry
Proof Point or Strength
Ask yourself; can the listener understand your brand? Joe Hines: 714-872-0561
What did you accomplish pertaining to …
• People• Influence, lead, manage, support…
• Up, down and sideways…
• Processes• Create, improve, implement,
control
• Administrative? Operational?
• Products• What product did you…
Design, develop, deliver, distribute…
“Power Stories” using(PAR Statements)
• Problem• What problem / situation did you deal
with?
Relational, organizational, functional…
• Action• What skills did you use?
• Analyzed, reviewed, created, collaborated…
• Result• What difference did you make?
Reduced cost, increased revenue, improved efficiency, satisfied customer…
Our Networking Advertisements
PAR Statements
Joe Hines: 714-872-0561
Example PAR Statement
(P) The restaurant was not attracting new customers to the location.
(A) My goal was to generate new marketing strategies and incentives to increase awareness of the restaurant and attract new customers.
1. I designed a new flyer and went around to all the local businesses to share the flyer and talk about the restaurant.
2. I also came up with a social media page to promote the brand as well as certain incentives.
(R) By reaching more people through the new initiatives, we were able to increase our new and returning customers by 20%.
Networking Thought Processes
Stage One.
1. We look inwardly at our companies and evaluate our
strengths and areas where we have some opportunities to
improve.
2. Which parts of a complete customer solution can we
outsource to people we trust.
3. Third, we consider the people we know in our area that
might have skills or resources that could fill the gaps in
our ability to meet those customer needs.
Joe Hines: 714-872-0561
Stage Two.
1. Continue to work with a handful of ‘power partners’ and
the relationships continue to evolve.
2. Trust is paramount and with repeated, positive exchanges
where partnering leads to mutual gain, trust increases.
3. Trust is also built when people in our networks share
valuable information and when those ideas are
successfully implemented
Networking Thought Processes
The Networking Mindset
• Single Purpose: Forge new relationships with people.
• Networking is just making new friends –you’re there to meet people, not sell them (today).
• Come with a few discussion topics in mind. • Have a goal: These can include things like
people you want to meet, a number of new contacts you want to make, a company you want an introduction to and more.
• Start small• Don’t Pitch!
Joe Hines: 714-872-0561
Nurturing Your Contacts Into Prospects Into Sold Customers
Customer Journey
Messages developed for each stage of the journey
Stay Top-of-Mind with Contacts and Prospects
Build credibility
Build affinity
1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
2. YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK
3. EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN
4. 93% OF MARKETERS USE SOCIAL MEDIA FOR BUSINESS
5. 25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
Do You Have a Social Media Program in Your Business?
Joe Hines: 714-872-0561
Coming Up
Workshop: How to Market Your Small Business For Bigger Sales ... On a Shoe String Budget!
Saturday, July 16, 2016
10:00 am to 2:00 pm
Register: http://ow.ly/BOUz301esEW
Location: Pro Desk Space
Joe Hines: 714-872-0561