Interesting Use Cases for Marketo Webhooks

www.CloudETLHooks.com

CloudETLHooks Overview

• String Functions• Math Functions• Name Functions• Time/Date Functions• Conversions

Use CloudETLHooks to augment your Marketo implementation through Marketo Webhooks. Improve your campaigns and update your leads/contacts with:

• ECHO• TO_UPPER• TO_LOWER• TO_PROPER• TRUNCATE• COUNT_CHARS• COUNT_WORDS• CONCAT_STRINGS• FIX_STATE• RANDOM_STRING• PLURALIZE• FORMAT_PHONE

String functions included in CloudETLHooks Standard API:

• SUM• AVG• MIN• MAX• ADD• SUBTRACT• MULTIPLY• DIVIDE• RANDOM_NUMBER• ORDINALIZE• INCREMENT• DECREMENT

Math functions included in CloudETLHooks Standard API:

• INCHES and FEET• INCHES and CENTIMETERS• INCHES and MILLIMETERS• FAHRENHEIT and CELSIUS• POUNDS and KILOS• POUNDS and OUNCES

Conversions included in CloudETLHooks Standard API:

• CURRENT_TIME• CURRENT_DATE• PAST_DATE• FUTURE_DATE• ANNIVERSARY• AGE_FROM_BDAY• DATE_PLUS• DATE_MINUS

Time/Date functions included in CloudETLHooks Standard API:

Special Use Cases

Here are a few interesting things you can now do using Marketo Webhooks to call the CloudETLHooks API.

Each call passes lead/contact info from Marketo to CloudETLHooks, and updates Marketo with the results.

• Generate passwords or Loyalty Program ID.

• Ensure that states entered in web forms comply with Postal standards.

• Copy one Marketo field to another field on the same lead.

• Add a value from an external scoring system.

Function……………... RANDOM_STRINGOptional parameter…lengthReturns………………. string_out

•Passwords•Loyalty IDs•Security Tokens•Single-use Keys

Generate passwords or other random strings

Function……………... FIX_STATERequired parameter.. string_inReturns………………. string_out

Wrong Values•Ne•Neb•Neb.•Nebr.•Nebraska

All Converted to NE

Data integrity for 2-character state codes

Function……………... ECHORequired parameter.. string_inReturns………………. string_out

Copy a value from one Marketo field to another

Store prev value of field changes.

Write single form field to 2 database fields.

Function……………... ADDRequired parameter.. value1_in & value2_inReturns………………. value_out

Pass in•Lead Score•External ScoreAdd them togetherReturn result Store in Lead Score

Add 2 values and update lead w/ results

Info available at www.CloudETLHooks.com

PDF •CloudETLHooks API Usage Guide•CloudETLHooks for Marketo Webhooks•CloudETLHooks Error Codes•CloudETLHooks Fix State

Web•API Quick Guide•API Error Codes•State Correction Info

Additional Resources