Cameron Burke Director of Partners
@hootsuite@hootpartners
#LatamDigital#HootPartners
How to take advantage of the
digital opportunity
Digital transformation
is no longer a technology shiftit’s a cultural one.
Increased velocity of social communications
Time to reach
50 million users
4 years
3 years
1.7 years
38 years
13 years
6.5 years
75 years
We’re in an era of
unimagined disruption
Source: ‘Digital Transformantion’ Report, Altimeter
Fueled by digital natives2010 2015 2020
50%45%36%
38% 31% 22%
Millennials in the workforce
Baby boomers in the workforce
“Customers don’t see departments; they see one brand.”
-Altimeter
$1.3T
Digital Opportunity
of organizationsare maximizing
this opportunity
business value to be unlocked by social
only 3%
Are you ready for Digital Transformation?
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