Introduction It is a system of interaction among the countries of

the world to develop the global economy.

It refers to integration of economies and societies

all the over world.

It is an exchange of ideas which is made possible

largely by advance in communication.

Benefits of International

Marketing

Improvement in international Trade.

Technological progress.

Greater mobility of human resource across globally.

Helps in creation of civil society.

It helps in creation of distinct world market in to a

single market.

Motives Of International

marketing

Profit for longer term.

Growth opportunities.

Domestic marketing constraints.

Competition with the rival brand.

Strategic vision.

Modes of Entry Exporting

Licensing

Franchising

Mergers

Acquisitions

Joint ventures

Problems in International

Marketing

Geo – political differences

Cultural differences

Differences in currency unit

Trade Restrictions

Differences in language

Types of Exporting Direct Exporting

a) Export department

b) Export sales representatives

Indirect exporting

a) Distributors/Export agent

Co-operative exporting

a) Piggy back export

International market Research Market concept development

Brand name generation

Product testing

Competitive product studies

Packaging design studies

Survey on Rivoli outlet mall Continental Swiss Brand

Jan- highest sales

March, April- Less sales

Week ends- 20/25 customers

Week days- 10/ 15 customers

30% Minimum discount as it is a clearance area

Marketing strategy- Sending direct message to

clients regarding the promotion or offer.

Brand Conscious Russians, Arabs and Chinese prefer higher brand

value.

Few Africans buy products in bulk and again resell

in there home country irrespective of the brand.

Arab females prefer big dial watch and gents prefer

multifunction or more complicated watch.

Corporate Sales It is a trade between manufacturer and wholesaler.

The volume will be much higher than the Business

to consumers.

Advantages It helps in reducing the marketing expenses for

manufacturer.

Brand visibility will be very effective.

Risk of supply chain will be lesser.

Customized product can be done according to client

requirement.

Corporate brand positioning.

Target Client Pharmacy Industry

Tire companies

Real estate companies

Hotel Industry

Many corporate

Limitations Financial transactions.

Limited Markets.

Intensive Competition.

Sampling issue.

Thank you