Post on 27-Mar-2015
transcript
International project week
Marketing communication
Target: create a marketing campain for one FiFa Worldcup sponsor using different kinds of media
Billboards
One in each Happy Meal
Mc Donald‘s Dream Team 2010
1:0
A hard time for team „Hunger“
Get a cup? A cup of coffee!
Print media
2010
Official FiFa world cup sponsor 2010
Official FiFa world cup sponsor 2010
Interactive Media
Interactive Advertising
Sony and McDonalds Photocontest
Contest Concept
• Make a foto which shows a McDonald‘s product in a football theme
• The best foto will win 2 tickets for a Worldcup game and a limited edition Sony camera
Photo Sample
Trashcan
Iphone© Application for reserving McDonalds© products
- tool, to order products in advance
- no more wasted time
- free service by Iphone© / McDonalds©