International SummitFebruary 1, 2011

FROM OLD TRAFFORD TO THE WORLD

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THE Soccer Club 18 League Titles Four League Cups Record 11 FA Cups Three European Cups The TREBLE:

In 1998-99 season won the Premier League, FA Cup, and UEFA Champions League

Old Trafford Stadium, Home since 1910 Capacity of 78,800 (Eight years of sellouts, season-ticket waiting list of more than

100,000)0

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The Manchester United Brand #1 Sports Brand in the World #1 most popular soccer Club #1 in annual revenue topping $450MM

Fans are drawn to the Man U Red Devils the way consumers are drawn to world-class luxury brands:

 

Aspirational association with greatness, glamour, and the category leader

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THE Soccer Club Manchester United and the World Global Roster includes stars from 16 countries:

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Bulgaria Ireland Northern Ireland Belgium Italy Senegal Denmark Poland

England Netherlands France Brazil Portugal Serbia Mexico South Korea

Passionate Fans: Club Website is in English, Japanese, Korean, Arabic, Spanish, and Chinese

www.manutd.com 15 million unique hits monthly to the website with the vast majority from

outside the UK Club’s Facebook site was launched 6 months ago and has 8 million fans   A study by Future Sports + Entertainment tabs Man U as having a global

reach of 45 million per match. The 2009 Champions League Final had global viewership of 267 million 

Global Fan Base beyond the U.K.: South Korea - 27.2 million fans South & Central America - 24.6 million (includes 62 fans in the Falkland Islands !!) Continental Europe - 26.9 million India - 10 million Japan - 6 million Australia - 1.2 million

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**Fans 15 years of age or older who have a strong and passionate affinity for MU but not exclusive

A&E Home Entertainment/ MLB, New York Yankees New York Yankees top-sports brand in the United States A&E’s Proven Methods to Building a DVD

–Games –History –Season in Review –Players–Premiums

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A&E Sports DVDFull-Game Collections

 

A&E Sports DVDHistory Programs

 

Season in ReviewChampionship Set

History

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2-DVDs: Captains 2-DVDs: Teammates20-DVDs

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Man U 2011 2010-2011 Season in Review (Release date: Q3): A fast paced time capsule that includes all the key highlights and events of the season following in style and substance to iterations of the same title over the previous season.

Sir Alex’s 25th (Release date: Q4): Released as the Club celebrates the 25th Anniversary of Sir Alex Ferguson joining Man U. Sir Alex is the most successful manager in British football history – winning more than 30 trophies during his time in charge of the Reds.

United Greats – boxed set of 4 titles (Release date: Q4): Position tally of the best to play the each position for the red Devils.

DVD Annual 2011 (Release date: Q4): Top-selling fan favorite follows form of previous Annuals the 2011 Annual will be geared to a younger audience and be centered on unique and exclusive access to players.

A&E Sports DVD2011 Release Schedule

Engage the Global Fanbase Respond to each Market with Region-specific programs Multi-tiered rollout

–singles –sets–premiums

Top Brand, Top Product, Top Sales: The TREBLE!

FROM OLD TRAFFORD TO THE WORLD

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